Coming soon: New Book from Scott Davis, The Shift

The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders

The days of marketers operating in a vacuum, with marketing and business strategies being devised independently of one another, are ending. The best marketers are now creating integrated perspectives that start with the growth objectives of their entire organization.

In The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders, Scott Davis, a senior partner with the global marketing and branding consultancy Prophet, explores the new role marketers need to play. Drawing on two decades of experience, and using case studies and insights from leading marketers at GE, Walmart, Charles Schwab, P&G, Burger King, IBM, Boeing, and others, Davis identifies and outlines the five shifts marketers must undertake to fundamentally shift the role of marketing and help drive both the growth agenda and bottom-line results.

The five key elements of The Shift are:

A Shift From Creating Marketing Strategies to Driving Business Impact
A Shift From Controlling the Message to Galvanizing Your Network
A Shift From Incremental Improvements to Pervasive Innovation
A Shift From Managing Marketing Investments to Inspiring Marketing Excellence
A Shift From an Operational Focus to a Relentless Customer Focus

As Davis writes, “Marketers who aspire to become a CEO’s true partner in growth need to bring together a balanced set of hard and soft skills. They must consistently exceed expectations for marketing excellence; build operating credibility with the CEO, CFO, and the rest of the C-suite; show capability and muscle in driving strategic discussions at the corporate level; consistently innovate across the enterprise; and lead by example, inspiring the organization to deliver results based on world-class marketing and business strategies and plans.”

It is critical for marketers to begin leading the charge to growth in their organizations. Tht Shift shows how Visionary Marketers are creating new and better ways to win new customers and build deeper and more meaningful relationships with current customers, while keeping competitors at bay. Scott Davis’ new book is a must-read for marketers and organizations that intend to advance and thrive in today’s fast-paced and challenging business environment.

For more information on The Shift, including a downloadable excerpt, click here.