84% of respondents to our study admitted that Marketing Return on Investment (MROI) is not well understood in their businesses.

Prophet's State of Marketing Study: The Effectiveness Imperative [PDF]

Marketers continue to face an uphill battle when it comes to creating an effective marketing organization that demonstrably drives the business. Increasingly, senior management looks to marketing to enable, if not drive, short- and long-term business growth. Yet marketers typically don’t see themselves at the wheel for this particular journey. This gap is one of the highlights of our 2006/2007 State of Marketing Survey.