Leading-edge strategy requires leading-edge insights. And that takes a deep understanding of your customers.

Prophet helps you ground your most important initiatives in robust empirical evidence built on breakthrough customer insights and analytics. We combine our expertise in understanding your business issues with deep technical capabilities in market research and analytics to create tailored approaches, deliverables and insights you can act upon.

Our Customer Insight and Analytics capabilities span qualitative and quantitative market research and analytics and include:

Qualitative insights

Interactive groups and video journals
Environmental immersion
One-on-one exploration
Experience simulations and virtual experimentation

Quantitative insights

Customer and market segmentation
Brand equity, relevance drivers, and pathway modeling
Experimental design, choice modeling, and customer preference modeling
Econometric modeling and market mix modeling