Does your marketing measure up?

Today’s demands for marketing accountability require strategies and programs that appeal to customers and create material business impact. Prophet can help with a wide scope of services. Offers that are better targeted to your most profitable customers. Evaluation of the most effective channels to reach particular market segments. A sharpened understanding of the investment tradeoffs in marketing channels and mix to improve short- and long-term business results. Organizational capabilities built to measure and improve decision-making around marketing accountability. We bring an emphasis on in-market experimentation that will help you become more forward-looking, accountable, and make a strong business case for your marketing efforts over time.

Our marketing services:

Marketing strategy and planning

Customer strategy
Offer development
Internal and external communications
Channel strategies
Pricing strategies

Marketing accountability and effectiveness

Measurement capability assessment
Investment allocation
Marketing mix optimization
Decision-making processes and metrics

Marketing management

Capability design
Organizational design