Marketing effectiveness is no longer optional.

It demands marketing strategies and programs that appeal to customers and create material business impact. Prophet can help with a wide scope of services. Offers that are better targeted to your most profitable customers. Evaluation of the most effective channels to reach particular market segments. A sharpened understanding of the investment tradeoffs in marketing channels and mix to improve short- and long-term business results. We bring an emphasis on in-market experimentation that will help you become more forward-looking, accountable, and make a strong business case for your marketing efforts over time.

Our services include:

Marketing strategy and plans

Offer development
Internal and external communications
Channel strategies
Pricing strategies

Marketing effectiveness

In-market test and learn
Investment allocation/ROI
Marketing mix/assessment
ME audit
Capability development

Marketing management

Organizational design
Outsourcing