Business
Shifts Demand
Capability Shifts


Business leaders are transforming their marketing strategies, moving from products to solutions and from communications
to experiences.


Too often, however, leaders expect new marketing strategies to be executed with old marketing capabilities.


The fact is that great strategic plans have failed in the absence of capability shifts.


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PRODUCTS TO SOLUTIONS: Lutron: Switch Provider to Lighting Expert

Communications to Experiences: The world of RedbulL