Business
Shifts Demand
Capability Shifts
Business leaders are transforming their marketing
strategies, moving from products to solutions and from
communications
to experiences.
Too often, however, leaders expect new marketing strategies to be executed with old marketing capabilities.
The fact is that great strategic plans have failed in the absence of capability shifts.
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PRODUCTS TO SOLUTIONS: Lutron: Switch Provider to Lighting Expert
PRODUCTS TO SOLUTIONS: Lutron: Switch Provider to Lighting Expert
Moving from a product focus to a solutions focus requires marketers not only promote top product features but also partner to integrate products and services that addresses their customers’ full set of needs. Lutron did just that and evolved from a light switch provider to your lighting solution expert.