Avery Dennison:
Case Study
Avery Dennison evolved from a product materials seller to
an innovative needs-based marketer by engaging end customers
and consumers, uncovering unique insights and delivering
compelling value propositions. They prioritized the key
competencies required to win, developed tools and training
to build capabilities, and created the “Avery Dennison Strategic
Marketers Guide” to embed throughout
the organization.
Roll over or click over images to learn more.
Moving Down the Value Chain
Moving Down the Value Chain
Initiated prioritized segment and customer pilots to undertand needs of key end customer influencers and decision makers.
Organizing to Win
Organizing to Win
Aligned the organization against prioritized product segments to drive expertise and deliver true partner value.
Bringing Consumer Insights to
the Discussion
Bringing Consumer Insights to
the Discussion
Segment managers uncovered unique end customer
insights that inspired new product and service solutions.
Driving Top-Line Growth
Driving Top-Line Growth
The result: over 1200 new projects, $1B in identified revenue and over 400 marketers globally trained across multiple critical competencies.