Brunswick: Case Study


Brunswick was faced with a fundamental industry shift that redefined the capabilities required to win. The organization recognized a renewed focus on its consumers would drive benefit, but also understood that this was not a traditional strength. After identifying the capabilities required for customer-centricity, the organization embarked on an 18-month capability building journey.


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Growing Through a Different Mindset

DEFINE THE TARGET

Identifying what needed work

Piloting for impact and learning

CAPTURING QUICK WINS