Addressing the healthcare industry's strategic challenges

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Addressing the strategic challenges of the healthcare industry

Industry reform, financial pressures and advances in medicine and technology are continuing to impact and fundamentally change how healthcare is delivered on a global scale. Healthcare companies of all types continue to be challenged by complexity and uncertainty every day. Organizations are looking for new ways to maintain relevance, differentiate in the market, and create meaningful connections with their customers.

We leverage our cross-industry experience with global brands to deliver inspired and actionable ideas that help our healthcare clients win in the marketplace.

Healthcare Providers

Pharmaceutical Companies

Medical Devices and Diagnostics

Payers and Administrators

Healthcare Service Providers

Healthcare Providers
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Healthcare Providers

Hospitals, physician practices, and outpatient centers, often in the midst of consolidation, must find ways to maintain their patient base, expand existing patient relationships and differentiate from the competition.

Defining a unique and holistic promise to the marketplace is critical to building a strong brand as well as maintaining and expanding relationships with patients. Translating the brand promise into a consistent patient experiences across points of care – both digital and traditional – helps the promise resonate with patients and drive satisfaction. Empowering employees to deliver that patient experience and building sustainable brand management and marketing capabilities will ensure the customer base necessary to create long-term financial viability.

Our Expertise

  • Crafting brand strategies during M&A activity

  • Optimizing and creating differentiated patient experiences

  • Engaging employees and building stronger go-to-market capabilities

  • Creating digital strategies and executions

Pharmaceutical Companies
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Pharmaceutical Companies

Fewer blockbuster drugs, widespread generics, and looming patent cliffs are increasing competition for pharmaceutical companies. Dynamic markets and shifting business models are also leaving companies struggling to differentiate in the marketplace.

Creating compelling value propositions and winning brand experiences for pharmaceuticals will ultimately help companies overcome commoditization and changing markets. Pharmaceutical manufacturers who focus on building strong corporate brands as a foundation for delivering added value to customers will truly create lasting consumer preference and loyalty.

Our Expertise

  • Developing compelling global brand positions and launch strategies

  • Crafting beyond the pill value propositions and go-to-market strategies

  • Building strong corporate reputations

Medical Devices and Diagnostics
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Medical Devices and Diagnostics

In today's dynamic environment, healthcare organizations require more than a supplier of the next-generation product. Manufacturers need to become valued partners to their customers by understanding their strategic direction and pain points and identifying how to optimally support their quest for growth.

Elevating and strengthening relationships with customers through "add-on" experiences and services creates value beyond the products manufacturers supply. Developing customer engagement strategies can further strengthen account relationships and allow manufacturers to become valued partners.

Our Expertise

  • Building understanding of customers and how to best meet their needs

  • Defining new value propositions to build partnership-based relationships

  • Developing customer engagement strategies to drive greater relevancy and value with customers

Payers & Administrators
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Payers & Administrators

In a choice-based environment with increasingly educated consumers, new regulations and reform, payers are looking for ways to stand apart from the rest of the competition.

Identifying, understanding, and targeting the most compelling consumers in the market is crucial to winning and maintaining business. Creating tailored experiences around product offerings helps healthcare payers differentiate from the competition and build brand loyalty and preference.

Our Expertise

  • Improving customer understanding and targeting through multidimensional segmentation

  • Developing an optimized and differentiated customer experience

  • Building sustainable brand management and go-to-market capabilities

  • Identifying innovative go-to-market models and "business of the future"

Healthcare Service Providers
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Healthcare Service Providers

As the complexity of the healthcare industry grows, healthcare service providers are looking to become indispensable partners to hospitals and other organizations by helping them operate profitably and achieve their strategic objectives.

Understanding who to target and how to engage customers allows healthcare service providers to tailor offerings and become valuable assets to their clients. Creating unique value propositions that address unmet needs in the market fuels company growth. Building on value propositions to develop compelling brand strategies helps healthcare service providers drive customer loyalty and preference.

Our Expertise

  • Improving customer targeting through multidimensional segmentation

  • Repositioning brands and creating competitive differentiation

  • Identifying value propositions to meet unmet needs in new segments, categories and markets

  • Developing customer engagement strategies to drive greater relevancy and value with customers

What's on our minds
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Our People

Our People

Prophet's dedicated healthcare practice has decades of experience, spanning hundreds of projects with organizations across the healthcare industry - including those at the global, national and local level. We are a team of experts that solve business challenges in the healthcare industry through strategy, design, analytics, digital thinking, and innovation. Leaders of the practice include: