Is your marketing organization ready?

Prophet’s Marketing Readiness Assessment provides leaders with a perspective on the areas of marketing that require their greatest attention.

So how does your company stack up?

Complete our quick assessment of your organization. Then download the companion report to profile your Marketing Readiness, and uncover strategies to build strengths and shore up weaknesses.

For each competency area below, read the description and rate your organization on two dimensions by clicking the appropriate number.

CURRENT CAPABILITY is how you perceive your organization’s current capability. 1 means you rarely do this at all; 5/6 means you do this regularly, but at an inconsistent quality; 10 means you do this regularly, at a high quality, and with clear roles and decision making.

BUSINESS IMPACT is how you perceive the competency would impact business performance if done at world-class levels. 1 means it would have no impact; 5/6 means it would have moderate impact; 10 means it would have very high impact.

DIMENSION 1 OF 5 UNDERSTAND THE MARKET	CURRENT CAPABILITY	BUSINESS IMPACT
Segmentation & Needs Identification We develop an end customer segmentation strategy and embed it throughout the organization to achieve a universal understanding of end customer segments.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10
Market & Competitive Assessment Our finger is on the pulse of what drives growth in our categories, and we consistently recognize meaningful trends before our competitors do.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10
Strategic Insights Generation We identify and understand consumer needs, characteristics, preferences, and behaviors that provide a unique way to think about serving them.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10

DIMENSION 2 OF 5 DEVELOP THE STRATEGY & PLANS	CURRENT CAPABILITY	BUSINESS IMPACT
Growth Opportunity Identification & Prioritization We prioritize and deploy resources towards strategic growth opportunities after a clear business case is made.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10
Brand Positioning & Value Proposition Development We clearly articulate why our Brand and products are relevant and what differentiates them from those of our competitors, and we effectively communicate these differentiators in all our marketing efforts.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10
Brand Portfolio & Product Management We focus on optimizing margin across product and brand lines through a segment targeted brand and product portfolio strategy that is well understood through the organization.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10
Marketing Plan Development We develop marketing strategies and integrated plans that will capture our growth opportunities, outline where we want to go, how we are going to get there, and what is required to deliver on our annual objectives.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10

DIMENSION 3 OF 5 EXECUTE THE PLAN	CURRENT CAPABILITY	BUSINESS IMPACT
New Product/Service Development & Commercialization We develop customer inspired new products/services and effectively commercialize in market.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10
Integrated Brand Experience We develop integrated customer experiences across touchpoints that are differentiated and motivating to our core targets.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10
Pricing & Promotion Management We price and promote our products in line with clearly communicated margin expectations and in support of our brand portfolio strategy.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10
Channel & Key Customer Management We possess an understanding of our customers’ needs and business models and partner with sales to implement customer specific growth opportunities.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10

DIMENSION 4 OF 5 MEASURE RESULTS	CURRENT CAPABILITY	BUSINESS IMPACT
Metrics & Measurement We carefully track the metrics that matter to help us uncover opportunities for improvement.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10
Marketing Spend Effectiveness We understand how effective our marketing initiatives are and consistently measure performance to maximize our investment.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10

DIMENSION 5 OF 5 ENABLE COMPETENCIES	CURRENT CAPABILITY	BUSINESS IMPACT
Results Orientation We establish clear accountability and rewards guidelines throughout the organization and implement these consistently.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10
Ownership & Decision Making We establish clear roles and decision-making processes across functions that are required to successfully implement our growth strategy.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10
Talent Development We assess our marketing talent based on the competencies required, and create individual talent development plans to fill the identified gaps.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10
Creativity We develop, stimulate, and foster innovative thinking and promote new ways of looking at opportunities and processes.	1 2 3 4 5 6 7 8 9 10	1 2 3 4 5 6 7 8 9 10

Is your marketing organization ready?

Call Us

Tell us more about your Marketing Readiness challenge

Thanks!