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SOURCES

Empowered Customer

  • In 2011, the average shopper used 10.7 sources of information before buying (Google Zero Moment of Truth)
  • 54% of shoppers comparison shop online (Shopper Sciences Macro Study)

Explosion of Touchpoints

  • In the ’70s, consumers were exposed to 500 ads a day; today they see 5,000 (Yankelovich Consumer Research)
  • 50% surveyed said they though advertising and marketing were out of control (Yankelovich Consumer Research)

Digital Dialogue

  • 79% of consumers now say they use a smartphone to help with shopping (Google Zero Moment of Truth)
  • 90% of consumers trust peer recommendations (Socialnomics/Erik Qualman)
  • The mobile-only Internet population will grow from 14 million at the end of 2010 to 788 million by the end of 2015 (Econsultancy and Mary Beth Schoening of Fusia5.com)

Think Global

  • By 2030, the world population will have gained nearly 50% over 2020, and developing nations will represent 90% of the world’s population (”Globalization and its impact on marketing strategies” by Vikas Khanelwal)
  • P&G has acknowledged that emerging markets will account for 25% more business in a few short years (“Globalization and its impact on marketing strategies” by Vikas Khanelwal)

Speed of Change

  • Top 10 in-demand jobs in 2010 may not have existed in 2004 (former U.S. Secretary of Education Richard Riley)
  • In 10 years over 40% of the Fortune 500 will no longer be here (Babson Olin School of Business)