Believe it or not, a successful bank robber might have more in common with your company’s social media strategy than you think. Both are fabled to result in fast gains that will set you apart from your competitors – But without a long term plan, you’re probably not walking away with much.
Significance, the magazine published by The Royal Statistical Society and the American Statistical Association published a study after leading economists gained rare access to data provided by the British Bankers’ Association. With this unique opportunity, the scientists investigated an oft-unexplored economic phenomenon: The robbery of English banks. Their findings revealed some very interesting discoveries; chief amongst them was the mediocre gains achieved by successful bank robbers.
According to the study, the average take in a British heist per person, per robbery was only £12,706.60, or the equivalent to six months average wage in the UK.
Taking several factors into consideration – the number of robbers, the presence of weaponry in the crime, the total amount lost by the bank – the study was conclusive in its findings: Robbing banks in England is a pretty poor career move.
These findings fly in the face of the smash and grab, get-rich-quick perception that has long been attached to bank heists. Perhaps it’s the cultural allure of crime; that unfamiliar, exotic, larger than life feeling that convince us the gains are worth the risk. Perhaps it’s the romanticizing of Dillinger or Hollywood’s Clive Owen. Either way, criminals are working very hard for very little.
So why should you care? Because your company might be doing the exact same thing.