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Scott M. Davis
Chief Growth Officer
“There is an opportunity for marketers to rebrand marketing’s role, function, and overall positioning in the company from being just a sales enabler to being a value driver across the enterprise.”
Latest thinking by Scott M. Davis
When Customers Will Really Rule
Scott Davis and 7 other visionary marketers reveal their predictions for the marketing industry in the next decade in ANA Magazine.
Winning Strategies Start With the End in Mind
This article shows why Planning to Win is a market-driven approach that relies on senior business leaders to work together to identify what really matters to driving growth.
ANA Webinar: Integrating Brand, Business, and Design Strategy
In this presentation Scott Davis and Peter Dixon will discuss integration of brand, business and design strategy.
Traditional CMO Roles Won’t Position Your Company or Your Career for Growth
In this article Scott shows how important it is for marketers to step forward and demonstrably expand mindsets, skills, and capabilities instead of sliding back into comfort zones.
Do you have what it takes to make the transition from Tactician Marketer to Visionary Marketer? Tune in to view a web cast outlining key concepts from Scott Davis' latest book, The Shift, and listen to a podcast interview with Scott where he discusses key concepts from the book.
