Scott M. Davis
Chief Growth Officer
“There is an opportunity for marketers to rebrand marketing’s role, function, and overall positioning in the company from being just a sales enabler to being a value driver across the enterprise.”
Latest thinking by Scott M. Davis
It’s the time of year to assess what stories stood out for better or for worse, for richer and, for some, poorer and those that just left you scratching your head. 2012 did not disappoint from a brand perspective. From the BBC to the NHL. From HP to Lance. From Blackberry to Newsweek. From Tom Cruise to JC Penney. From Hostess to Red Bull and from the London Olympics to Detroit. This was a brand year we will not forget any time soon. There were brands that inspired, influenced and compelled and there were those that just, well, continued to disappoint…think Sears and MySpace again and yet again.
Scott Davis discussed transforming the work of marketing with Seth Farbman (CMO of Gap) and MaryKay Kopf (CMO of Electrolux) as part of our Change Agent Webinar series. Listen, learn and enjoy!
For a few years now, the shiniest new toy in the digital marketplace has been the mobile app. The proliferation has been amazing: The 1-millionth app went live as 2011 came to a close, and the pace has continued through 2012. The trend, Mobilewalla told theNew York Times, has been 15,000 mobile app releases per week. Everyone wants to get a piece of this pie. And why not? The thing is that for all the really cool, highly successful apps there are hundreds, (thousands?) of others that are dumb, useless, or a joke.
Scott Davis discussed transforming the work of marketing with Stephen Quinn, the CMO of Walmart, for a 30 minute Power Break as part of our Change Agent Webinar series. Listen, learn and enjoy!
We hear it all the time among clients, within companies and at meetings. Everyone understands that if you stand still in today’s rapidly changing environment, then you’ll be choking on the other guy’s dust as you fade into irrelevance. The ability to get ahead, much less to transform, is today’s business imperative. But it takes change agents to lead the charge. All too often, though, stuff gets in the way. The barriers of silos. Resistance to change. A shortage of the right skills for the challenges. The fact is that transforming a business is really hard work.