Senior Partner, Creative Director
“Design has to be effective. It has to help change behavior more than ever, and that makes it imperative to link design to business strategies. ”
Latest thinking by Peter Dixon
Peter Dixon, Creative Partner at Prophet, discusses how emotion lives at the center of the broad topic of the "total customer experience" in this podcast preparing for his talk at the upcoming Total Customer Experience Leaders Summit.
The ability to create and manage the customer experience is something more businesses would like to get right. It's an attainable goal. All it takes is the mindset combined with consistent and thoughtful deployment of tools that allow customer experiences to be monitored and optimized.
In this video, Peter discusses the importance of workplace branding, and answers questions such as:
- Why workplace branding?
- How does it relate to strategy?
- What are some examples of really effective workplace branding?
Listen to excerpts of Peter’s speech from the 2010 CMO Conference in Zurich. In it, he discusses how to integrate brand, business, and design strategy to create a compelling customer experience.
In this presentation Scott Davis and Peter Dixon will discuss integration of brand, business and design strategy.