![[Prophet - Brand, Marketing, Innovation, and Design Experts]](/images/layout/logo88.png){kind=logo}
Michael Dunn
Chairman and CEO
“Execution is the missing link between aspiration and results.”
Latest thinking by Michael Dunn
Marketing is increasingly under pressure to make the most of its brands, its investments, and its organization. Although this pressure is particularly intense in tough economic times, the topic is increasingly relevant even in good times.
Executive Summary: The Marketing Accountability Imperative
This executive summary outlines the main concepts from Michael Dunn's book, The Marketing Accountability Imperative.
Achieving Accountable Marketing: Six Critical Value Levers Must Be Pulled
Accountable marketing performance is an achievable goal. By focusing on, and unlocking the power of the six critical value levers, the marketing organization will prove out its value to the business as a whole as the creative yet rational source of future growth. *Please note, this article is in Spanish.
Michael Dunn discusses his personal and professional relationship with brands and rectifies the prejudice that CFOs care for money while CMOs only waste the money. *Please note, this article is in German.
Pressure Makes Diamonds - Driving & Measuring Marketing Impact
The pressure on marketers increases in a downturn. Michael Dunn provides insights on what needs to be done to drive superior marketing investments. Doing analytical homework before starting a marketing campaign, talking the same internal language, and understanding relevant customer segments, are a few. It sounds like basic marketing, but is still a struggle for many marketers. *Please note this article is in German.
