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Chiaki Nishino
Senior Partner
“Reframe your thinking about social media away from the tactical toward the strategic. Doing so will ensure that instead of adding to the noise, you are positioning your organization to win.”
Latest thinking by Chiaki Nishino
In this article, Fred and Chiaki outline the concept of Signature Touchpoints, the third dimension of marketing, which is just as important as new product development or campaign development to achieve breakthrough in both B2B and B2C markets.
How Marketers Should Lead the Conversation in Social Media
Chiaki Nishino and Gabriela Henault suggest 5 steps to structure your Media presence and explains how your Social Media strategy should be designed to meet your business objectives.
How Marketers Should Lead the Conversation in Social Media
Chiaki Nishino and Gabriela Henault suggest 5 steps to structure your Media presence and explains how your Social Media strategy should be designed to meet your business objectives.
Making customer-centricity a business priority is a process best undertaken with a long planning horizon. Chiaki and Fred talk about the 5 tenets to embrace to improve your customer relationships.
How Global Companies Are Using Social Media to Grow Their Brands
Competing successfully in the new reality requires effective use of digital media. As marketers, we’ve all asked questions, experimented with different mediums, and learned new things. It’s time to leverage this thinking and experimentation, and start driving business growth.
