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Chiaki Nishino
Senior Partner
“Reframe your thinking about social media away from the tactical toward the strategic. Doing so will ensure that instead of adding to the noise, you are positioning your organization to win.”
Latest thinking by Chiaki Nishino
Loyalty Programs Need to Put Customers' Needs First
Loyalty programs have become all about earn and burn: customers spend money, earn points and then redeem them. It's time to rethink this concept.
5 Tenets to Help Survive, Thrive in a Digital World
Chaos. If there’s a single word to encapsulate today’s digital environment, that one clinches it. The dizzying pace of change has been hard to keep up with (never mind get ahead of) from every perspective: Channels and platforms. Devices and tools. Customer behaviors…and expectations. For marketers, the challenge is to understand how to best manage the chaos, and that is a do-able proposition.
In this article, Fred and Chiaki outline the concept of Signature Touchpoints, the third dimension of marketing, which is just as important as new product development or campaign development to achieve breakthrough in both B2B and B2C markets.
How Marketers Should Lead the Conversation in Social Media
Chiaki Nishino and Gabriela Henault suggest 5 steps to structure your Media presence and explains how your Social Media strategy should be designed to meet your business objectives.
How Marketers Should Lead the Conversation in Social Media
Chiaki Nishino and Gabriela Henault suggest 5 steps to structure your Media presence and explains how your Social Media strategy should be designed to meet your business objectives.
