Change Agent Series: Transforming the Work of Marketing
This webcast is part of our Change Agent series, where we showcase leading marketers sharing their transformative stories.
Our featured speakers: - Mike DuBoise, Sr. Vice President, Customer Marketing & Category Management, Universal Studios Home Entertainment - Paul Ballew, Senior Vice President & Chief Economist, Nationwide Insurance - John Coyle, Senior Director, Customer Strategy and Marketing, U.S. Cellular
|
Prophet |
December 18, 2011 |
Andy Stefanovich on Innovation, Growth, and Change
In this podcast, Andy shares:
- How to bring inspiration to life in an organization so it doesn’t get buried under Excel spreadsheets
- The 5 M’s of innovation: mood, mindset, mechanisms, measurement and momentum
- What happens to inspiration when you spend 90% of your time inside at your desk
- Living your life as though you were walking through a museum, open to inspiration
|
Andy Stefanovich |
August 31, 2011 |
TEDxLondonBusinessSchool - Museum Mentality
Watch Andy Stefanovich talking about Museum Mentality at TEDxLondonBusinessSchool.
|
Andy Stefanovich |
August 14, 2011 |
Andy Stefanovich about Look at More on Bloomberg
Andy Stefanovich interviewed on Bloomberg about his new book, Look at More.
|
Andy Stefanovich |
June 30, 2011 |
David Aaker about Brand Relevance on Bloomberg
David Aaker talks about Brand Relevance: Making Competitors Irrelevant on Bloomberg.
|
David Aaker |
June 30, 2011 |
State of Marketing Study on Brand Building
In its State of Marketing Study 2011 Prophet surveyed more than 150 senior and C-level executives from companies in a variety of industries. Listen to Jesse Purewal, Andy Flynn, and Mike Leiser as they will share how senior executives in both marketing and general management are grappling with a variety of pressures as they seek to drive growth and build brand equity.
|
Andrew Flynn, Jesse Purewal, and Mike Leiser |
June 30, 2011 |
Andy Stefanovich and Look at More featured on BNET
Andy Stefanovich joins BNET to discuss his book titled Look at More: A Proven Approach to Growth, Innovation and Change. Andy explains his LAMSTAIH approach (Look At More Stuff, Think About It Harder) as well as his 5 M's (Mood, Mindset, Mechanisms, Measurement, Momentum.)
|
Andy Stefanovich |
June 28, 2011 |
Innovation, Growth and Change
Andy Stefanovich joins Anna Farmery from the The Engaging Brand to talk about his new business book on innovation, Look at More.
|
Andy Stefanovich |
June 27, 2011 |
David Aaker on Brand Relevance
David Aaker is interviewed by Denise Lee Yohn and provides color and context for his latest book, Brand Relevance: Making Competitors Irrelevant.
|
David Aaker |
June 17, 2011 |
Brand Relevance - The Live one
Watch this interview with David Aaker on BNET about his new book, Brand Relevance: Making Competitors Irrelevant.
|
David Aaker |
June 8, 2011 |
Andy Stefanovich on Accidental Creative about Look At More
Andy Stefanovich shares insights on how to stay inspired and engaged from his book Look At More.
|
Andy Stefanovich |
May 10, 2011 |
The Cranky Middle Manager Show #282 Dealing with Constant Change
Wayne Turmel from The Cranky Middle Manager Show talks to Andy Stefanovich about his new book, Look at More about new approaches to the age-old problem of change.
|
Andy Stefanovich |
May 5, 2011 |
Andy Stefanovich talks Look at More on WKXL
Andy discusses how to create a bold and innovative culture.
|
Andy Stefanovich |
April 26, 2011 |
Andy Stefanovich featured on The Insana Quotient
Andy discusses innovation and outlines concepts from his book, Look at More, in this radio interview.
|
Andy Stefanovich |
April 22, 2011 |
AMA Marketing Power - Brand Relevance
During this podcast with the American Marketing Association, David Aaker discusses how any company can use the "brand relevance" strategy to achieve long-term, competitive success.
|
David Aaker |
April 19, 2011 |