Look. Listen. Learn — Prophet’s latest videos, podcasts, and webcasts

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Title	Author	Date
Innovation is Critical to Maintaining Brand Leadership Prophet Vice Chairman David Aaker speaks with RiechesBaird Principal Alan Brew to discuss brands that exempliofy innovation and have created that “must have” factor that wins the Brand Relevance war.	David Aaker	April 5, 2012
Brand Relevance, Revisited. David Aaker, Vice-Chairman of Prophet, wrote the best-selling book, Brand Relevance: Making Competitors Irrelevant, which was recently named one of the top business and marketing books of 2011 by several leading publications including strategy+business, Ad Age, and more. In this webcast, David revisits key case studies from his book and updates them with current industry trends and best practices for the future. He explains why and how incremental innovation isn't enough anymore - it must be transformational.	David Aaker	February 15, 2012
David Aaker about Brand Relevance on Bloomberg David Aaker talks about Brand Relevance: Making Competitors Irrelevant on Bloomberg.	David Aaker	June 30, 2011
David Aaker on Brand Relevance David Aaker is interviewed by Denise Lee Yohn and provides color and context for his latest book, Brand Relevance: Making Competitors Irrelevant.	David Aaker	June 17, 2011
Brand Relevance - The Live one Watch this interview with David Aaker on BNET about his new book, Brand Relevance: Making Competitors Irrelevant.	David Aaker	June 8, 2011
AMA Marketing Power - Brand Relevance During this podcast with the American Marketing Association, David Aaker discusses how any company can use the "brand relevance" strategy to achieve long-term, competitive success.	David Aaker	April 19, 2011
How Do You Deliver Bad News? David Aaker talks to Fast Company and 30secondmba about the best way to communicate bad news.	David Aaker	March 25, 2011
David Aaker about Brand Relevance on Business Owner’s Toolkit Listen to David Aaker's podcast about Brand Relevance on Toolkit.com.	David Aaker	February 21, 2011
The Engaging Brand - David Aaker about Brand Relevance David Aaker joins Anna Farmery on The Engaging Brand podcast to talk about ideas from his new business book Brand Relevance.	David Aaker	February 8, 2011
The Street - David Aaker presents his new book: Brand Relevance Listen to David Aaker's podcast on The Real Story about Brand Relevance: Making Competitors Irrelevant.	David Aaker	February 3, 2011
Business for Breakfast - David Aaker's interview about Brand Relevance David Aaker talks about his new book on Radio Colorado Network during the Business for Breakfast Show.	David Aaker	February 2, 2011
ABC News Now - David Aaker's interview about Brand Relevance David Aaker talks to ABC News Now about his new book: Brand Relevance: Making Competitors Irrelevant.	David Aaker	January 27, 2011
David Aaker Explains The Importance of Brand Relevance This radio interview features Dave discussing how to create product offerings so innovative that they make competitors irrelevant, from his latest book Brand Relevance.	David Aaker	January 19, 2011
The Latest on I.Q. Radio David Aaker talks about his new book, Brand Relevance: Making Competitors Irrelevant, on I.Q. Radio.	David Aaker	January 17, 2011
Brand Relevance: Making Competitors Irrelevant David Aaker discusses concepts from his new book, Brand Relevance: Making Competitors Irrelevant.	David Aaker	January 12, 2011