Look. Listen. Learn — Prophet’s latest videos, podcasts, and webcasts

As a marketer or researcher in the digital age, it has become increasingly difficult to gain the timely insights needed to keep pace with business, let alone stay within budgets.

Every project requires time, people and money. Most of the time we think of these things as constraints that restrict our possibilities. But what if we let these perceived constraintsactivate our creativity?

You’d be surprised at the lessons you can learn from a whale. Dr. Joy Reidenberg, professor of anatomy and functional morphology at Mt. Sinai, has made it her career to expose these lessons. Joy looks to nature for inspiration to solve human problems. Today we look to Joy for a new approach to a common business concern – adapting to change. Just as whales and other organisms have adapted to dramatic change in the natural environment, companies need to adapt to ever-changing business climate. What can we learn from the processes of change in nature that we can apply to our organizations? To answer this question, Joy discusses the evolution of whales and how nature can teach us some unique lessons. We also talked to David Aaker, Prophet’s Vice Chairman and the author of the best-selling book Brand Relevance: Making Competitors Irrelevant, for a valuable business perspective. [Music brought to you by: Greenland]

Rose Shuman is an innovator. Spending many years working on developing world projects she knows well what it takes to successfully bring something new into the world. This is illuminated best through her invention of a device called the Question Box. In this episode we explore the story of Question Box through the lens of Prophet’s innovation model Aspire to Realize. This model describes the path to innovation, and the steps necessary to stay inspired along the way. With Rose’s help we hope to  illuminate the innovator’s journey. [Music brought to you by: Greenland]

Co-creation, building relationships, and quality products make Joe Nocella at 718 Cyclery a busy, but successful entrepreneur. At 718 Cycelry Joe has created a customer experience that is unmatched in the New York bike scene. His signature touch point is something he calls ‘the collaborative build,’ and it’s a process worth a look. In this episode we talk to Joe about the success of his customer experience model. We’ll also chat with Fred Geyer at Prophet to give us an inside perspective. [Music brought to you by: Greenland]

Scott Davis discussed transforming the work of marketing with Seth Farbman (CMO of Gap) and MaryKay Kopf (CMO of Electrolux) as part of our Change Agent Webinar series. Listen, learn and enjoy!

At the Marketing and Innovation Forum Europe 2012 in Munich, Andy Stefanovich was interviewed about what his title, Chief Curator and Provocateur really means, how businesses can truly incorporate innovation and inspiration into their strategies, and what inspires him in his daily life.

Interested and Interesting

From Prophet’s curator and provocateur team, Interested and Interesting is a monthly exploration of the business of brand, marketing, innovation, digital, design, and analytics. Hosts Geof and Josh introduce listeners to inspiring stories that engage and illustrate business principles in an abstract, provocative way. Our goal – to inspire listeners and liberate ideas to help drive business growth. 

We had such a positive response to David Aaker’s Brand Relevance webinar earlier this year that we held a reprise that highlighted some additional European and global case examples.

The webinar was based on Aaker’s latest book, Brand Relevance: Making Competitors Irrelevant, which has received several awards including Advertising Age’s 'Ten Marketing Books You Should Have Read' and strategy+business 'Best Business Books 2011:Marketing.' In his book, Aaker argues that brands should turn away from destructive brand preference competition to focus on winning the brand relevance war.

David presented concepts from the book highlighting European and global case examples including Audi, BMW, Becks, others. He also outlined the 4 key principles to beating competitors at the relevance game, all while growing your business and share of wallet.

Andy Stefanovich presented concepts from his book, Look At More, in parternship with getAbstract. 

Prophet Vice Chairman David Aaker speaks with RiechesBaird Principal Alan Brew to discuss brands that exempliofy innovation and have created that “must have” factor that wins the Brand Relevance war.

Consumers’ opinions of various companies and industries have changed dramatically over the past year. Many companies have seen their reputation scores fall. Prophet Partner Jeff Smith outlined our latest research and uncovered who’s leading the reputation race according to US consumers in our 3rd Annual Corporate Reputation Study webinar. 

Peter Dixon, Creative Partner at Prophet, discusses how emotion lives at the center of the broad topic of the "total customer experience" in this podcast preparing for his talk at the upcoming Total Customer Experience Leaders Summit.

Scott Davis discussed transforming the work of marketing with Stephen Quinn, the CMO of Walmart, for a 30 minute Power Break as part of our Change Agent Webinar series. Listen, learn and enjoy!