Look. Listen. Learn — Prophet’s latest videos, podcasts, and webcasts

Is your business environment in play it safe mode?
Peter is joined by Andy Stefanovich, Author of Look at More to talk about how fear is keeping people from thinking outside the box and how it can kill your business.

David Aaker, Vice-Chairman of Prophet, wrote the best-selling book, Brand Relevance: Making Competitors Irrelevant, which was recently named one of the top business and marketing books of 2011 by several leading publications including strategy+business, Ad Age, and more. In this webcast, David revisits key case studies from his book and updates them with current industry trends and best practices for the future. He explains why and how incremental innovation isn't enough anymore - it must be transformational. 

This webcast is part of our Change Agent series, where we showcase leading marketers sharing their transformative stories.

Our featured speakers:
- Mike DuBoise, Sr. Vice President, Customer Marketing & Category Management, Universal Studios Home Entertainment
- Paul Ballew, Senior Vice President & Chief Economist, Nationwide Insurance
- John Coyle, Senior Director, Customer Strategy and Marketing, U.S. Cellular

In this podcast, Andy shares:

• How to bring inspiration to life in an organization so it doesn’t get buried under Excel spreadsheets
• The 5 M’s of innovation: mood, mindset, mechanisms, measurement and momentum
• What happens to inspiration when you spend 90% of your time inside at your desk
• Living your life as though you were walking through a museum, open to inspiration

Watch Andy Stefanovich talking about Museum Mentality at TEDxLondonBusinessSchool.

Andy Stefanovich interviewed on Bloomberg about his new book, Look at More.

David Aaker talks about Brand Relevance: Making Competitors Irrelevant on Bloomberg.

In its State of Marketing Study 2011 Prophet surveyed more than 150 senior and C-level executives from companies in a variety of industries.
Listen to Jesse Purewal, Andy Flynn, and Mike Leiser as they will share how senior executives in both marketing and general management are grappling with a variety of pressures as they seek to drive growth and build brand equity.

Andy Stefanovich joins BNET to discuss his book titled Look at More: A Proven Approach to Growth, Innovation and Change. Andy explains his LAMSTAIH approach (Look At More Stuff, Think About It Harder) as well as his 5 M's (Mood, Mindset, Mechanisms, Measurement, Momentum.)

Andy Stefanovich joins Anna Farmery from the The Engaging Brand to talk about his new business book on innovation, Look at More.

David Aaker is interviewed by Denise Lee Yohn and provides color and context for his latest book, Brand Relevance: Making Competitors Irrelevant.

Watch this interview with David Aaker on BNET about his new book, Brand Relevance: Making Competitors Irrelevant.

Andy Stefanovich shares insights on how to stay inspired and engaged from his book Look At More.

Wayne Turmel from The Cranky Middle Manager Show talks to Andy Stefanovich about his new book, Look at More about new approaches to the age-old problem of change.

Andy discusses how to create a bold and innovative culture.