Look. Listen. Learn — Prophet’s latest videos, podcasts, and webcasts

As a marketer or researcher in the digital age, it has become increasingly difficult to gain the timely insights needed to keep pace with business, let alone stay within budgets.

We had such a positive response to David Aaker’s Brand Relevance webinar earlier this year that we held a reprise that highlighted some additional European and global case examples.

The webinar was based on Aaker’s latest book, Brand Relevance: Making Competitors Irrelevant, which has received several awards including Advertising Age’s 'Ten Marketing Books You Should Have Read' and strategy+business 'Best Business Books 2011:Marketing.' In his book, Aaker argues that brands should turn away from destructive brand preference competition to focus on winning the brand relevance war.

David presented concepts from the book highlighting European and global case examples including Audi, BMW, Becks, others. He also outlined the 4 key principles to beating competitors at the relevance game, all while growing your business and share of wallet.

Prophet Vice Chairman David Aaker speaks with RiechesBaird Principal Alan Brew to discuss brands that exempliofy innovation and have created that “must have” factor that wins the Brand Relevance war.

Consumers’ opinions of various companies and industries have changed dramatically over the past year. Many companies have seen their reputation scores fall. Prophet Partner Jeff Smith outlined our latest research and uncovered who’s leading the reputation race according to US consumers in our 3rd Annual Corporate Reputation Study webinar. 

Peter Dixon, Creative Partner at Prophet, discusses how emotion lives at the center of the broad topic of the "total customer experience" in this podcast preparing for his talk at the upcoming Total Customer Experience Leaders Summit.

David Aaker, Vice-Chairman of Prophet, wrote the best-selling book, Brand Relevance: Making Competitors Irrelevant, which was recently named one of the top business and marketing books of 2011 by several leading publications including strategy+business, Ad Age, and more. In this webcast, David revisits key case studies from his book and updates them with current industry trends and best practices for the future. He explains why and how incremental innovation isn't enough anymore - it must be transformational. 

This webcast is part of our Change Agent series, where we showcase leading marketers sharing their transformative stories.

Our featured speakers:
- Mike DuBoise, Sr. Vice President, Customer Marketing & Category Management, Universal Studios Home Entertainment
- Paul Ballew, Senior Vice President & Chief Economist, Nationwide Insurance
- John Coyle, Senior Director, Customer Strategy and Marketing, U.S. Cellular

David Aaker talks about Brand Relevance: Making Competitors Irrelevant on Bloomberg.

In its State of Marketing Study 2011 Prophet surveyed more than 150 senior and C-level executives from companies in a variety of industries.
Listen to Jesse Purewal, Andy Flynn, and Mike Leiser as they will share how senior executives in both marketing and general management are grappling with a variety of pressures as they seek to drive growth and build brand equity.

David Aaker is interviewed by Denise Lee Yohn and provides color and context for his latest book, Brand Relevance: Making Competitors Irrelevant.

Watch this interview with David Aaker on BNET about his new book, Brand Relevance: Making Competitors Irrelevant.

During this podcast with the American Marketing Association, David Aaker discusses how any company can use the "brand relevance" strategy to achieve long-term, competitive success.

David Aaker talks to Fast Company and 30secondmba about the best way to communicate bad news.

Jeff outlines results from our 2010–2011 Corporate Reputation study, which measured the reputations of 145 companies among nearly 5,000 U.S. consumers. Jeff discusses key drivers of success for companies and industries that are leading the ranks.

Listen to David Aaker's podcast about Brand Relevance on Toolkit.com.