Webinar: How Google & GutCheck are Enabling Agile Market Research at Leading Brands
As a marketer or researcher in the digital age, it has become increasingly difficult to gain the timely insights needed to keep pace with business, let alone stay within budgets.
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Prophet |
May 8, 2013 |
Change Agent Webinar Series: Transforming the Work of Marketing with Gap and Electrolux
Scott Davis discussed transforming the work of marketing with Seth Farbman (CMO of Gap) and MaryKay Kopf (CMO of Electrolux) as part of our Change Agent Webinar series. Listen, learn and enjoy!
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Scott M. Davis |
July 13, 2012 |
Let’s Talk About…Creativity in Agencies – with Andy Stefanovich
At the Marketing and Innovation Forum Europe 2012 in Munich, Andy Stefanovich was interviewed about what his title, Chief Curator and Provocateur really means, how businesses can truly incorporate innovation and inspiration into their strategies, and what inspires him in his daily life.
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Andy Stefanovich |
June 19, 2012 |
Emotion as a Driver of The Total Customer Experience
Peter Dixon, Creative Partner at Prophet, discusses how emotion lives at the center of the broad topic of the "total customer experience" in this podcast preparing for his talk at the upcoming Total Customer Experience Leaders Summit.
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Peter Dixon |
April 2, 2012 |
Change Agent Webinar Series: Transforming the Work of Marketing with Walmart
Scott Davis discussed transforming the work of marketing with Stephen Quinn, the CMO of Walmart, for a 30 minute Power Break as part of our Change Agent Webinar series. Listen, learn and enjoy!
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Scott M. Davis |
March 22, 2012 |
Change Agent Webinar Series:Transforming Work of Marketing with Universal, Nationwide, US Cellular
This webcast is part of our Change Agent series, where we showcase leading marketers sharing their transformative stories.
Our featured speakers: - Mike DuBoise, Sr. Vice President, Customer Marketing & Category Management, Universal Studios Home Entertainment - Paul Ballew, Senior Vice President & Chief Economist, Nationwide Insurance - John Coyle, Senior Director, Customer Strategy and Marketing, U.S. Cellular
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Prophet |
December 18, 2011 |
David Aaker about Brand Relevance on Bloomberg
David Aaker talks about Brand Relevance: Making Competitors Irrelevant on Bloomberg.
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David Aaker |
June 30, 2011 |
State of Marketing Study on Brand Building
In its State of Marketing Study 2011 Prophet surveyed more than 150 senior and C-level executives from companies in a variety of industries. Listen to Jesse Purewal, Andy Flynn, and Mike Leiser as they will share how senior executives in both marketing and general management are grappling with a variety of pressures as they seek to drive growth and build brand equity.
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Andrew Flynn, Jesse Purewal, and Mike Leiser |
June 30, 2011 |
David Aaker on Brand Relevance
David Aaker is interviewed by Denise Lee Yohn and provides color and context for his latest book, Brand Relevance: Making Competitors Irrelevant.
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David Aaker |
June 17, 2011 |
Brand Relevance - The Live one
Watch this interview with David Aaker on BNET about his new book, Brand Relevance: Making Competitors Irrelevant.
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David Aaker |
June 8, 2011 |
AMA Marketing Power - Brand Relevance
During this podcast with the American Marketing Association, David Aaker discusses how any company can use the "brand relevance" strategy to achieve long-term, competitive success.
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David Aaker |
April 19, 2011 |
How Do You Deliver Bad News?
David Aaker talks to Fast Company and 30secondmba about the best way to communicate bad news.
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David Aaker |
March 25, 2011 |
David Aaker about Brand Relevance on Business Owner’s Toolkit
Listen to David Aaker's podcast about Brand Relevance on Toolkit.com.
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David Aaker |
February 21, 2011 |
The Engaging Brand - David Aaker about Brand Relevance
David Aaker joins Anna Farmery on The Engaging Brand podcast to talk about ideas from his new business book Brand Relevance.
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David Aaker |
February 8, 2011 |
The Street - David Aaker presents his new book: Brand Relevance
Listen to David Aaker's podcast on The Real Story about Brand Relevance: Making Competitors Irrelevant.
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David Aaker |
February 3, 2011 |