Look. Listen. Learn — Prophet’s latest videos, podcasts, and webcasts

Mitch Duckler discusses how to achieve growth by extending your brand into new markets - either by geography, by category, or by industry.

In this final webcast of a three-part series ("Using Brands to Drive Growth") originally presented to members of the American Marketing Association, we discuss how to achieve growth by extending your brand into new markets — either by geography, by category, or by industry. We explore critical questions including: What are the challenges of managing your brand as you expand its reach to new customers with potentially new product offerings? Are there pitfalls that might damage your valuable brand? Can brands move up or down markets?

We had such a positive response to David Aaker’s Brand Relevance webinar earlier this year that we held a reprise that highlighted some additional European and global case examples.

The webinar was based on Aaker’s latest book, Brand Relevance: Making Competitors Irrelevant, which has received several awards including Advertising Age’s 'Ten Marketing Books You Should Have Read' and strategy+business 'Best Business Books 2011:Marketing.' In his book, Aaker argues that brands should turn away from destructive brand preference competition to focus on winning the brand relevance war.

David presented concepts from the book highlighting European and global case examples including Audi, BMW, Becks, others. He also outlined the 4 key principles to beating competitors at the relevance game, all while growing your business and share of wallet.

This webcast is part of our Change Agent series, where we showcase leading marketers sharing their transformative stories.

Our featured speakers:
- Mike DuBoise, Sr. Vice President, Customer Marketing & Category Management, Universal Studios Home Entertainment
- Paul Ballew, Senior Vice President & Chief Economist, Nationwide Insurance
- John Coyle, Senior Director, Customer Strategy and Marketing, U.S. Cellular

Aneysha Pearce discusses social corporate responsibility and the linkage between brand and reputation.  (Interview starts at 17:25)

As a marketer or researcher in the digital age, it has become increasingly difficult to gain the timely insights needed to keep pace with business, let alone stay within budgets.

Andres Nicholls shared the podium at National Retail Federation's 100th Annual Conference with Chris Borek of Target and Rich Gottwald of ISA. The trio discussed how to use signage to connect with your customers in engaging and compelling ways.

In its State of Marketing Study 2011 Prophet surveyed more than 150 senior and C-level executives from companies in a variety of industries.
Listen to Jesse Purewal, Andy Flynn, and Mike Leiser as they will share how senior executives in both marketing and general management are grappling with a variety of pressures as they seek to drive growth and build brand equity.

This webcast features Andy Pierce, Senior Partner, and Chris Gibson, CMO of UnitedHealthcare. The seminar discusses Prophet's work with UnitedHealthcare in assessing the effectiveness of their marketing communications efforts and identifying the link between spending on brand building, brand awareness, and member enrollment.

In this second webcast of a three-part series ("Using Brands to Drive Growth") originally presented to members of the American Marketing Association, Andrew Pierce discusses the different forms (and benefits) of segmentation designed to answer different questions for marketers (Which consumers do I target? vs. Which consumers can I reach?). Segmentation methods are getting more sophisticated — it is vital that marketers use the right methods for the right reasons.

Andrew Pierce, Senior Partner, talks about innovation and marketing effectiveness in this segment from The Advertising Show.

Competing successfully in the new reality requires effective use of digital media. As marketers, we’ve all asked questions, experimented with different mediums, and learned new things. It’s time to leverage this thinking and experimentation, and start driving business growth.

Andy Stefanovich outlines the 5M Model of Innovation and provides a comprehensive framework for understanding and leading sustainable innovation within your organization. Mood. Mindset. Mechanisms. Measurement. Momentum. These are the five domains which impact systemic and sustainable innovation. The parts and pieces — large and small — that make innovation work.

Andy Stefanovich answers the question: Where does innovation begin?

Andy Stefanovich interviewed on Bloomberg about his new book, Look at More.