2010: Kickstarting Innovation
Andy Stefanovich outlines the 5M Model of Innovation and provides a comprehensive framework for understanding and leading sustainable innovation within your organization. Mood. Mindset. Mechanisms. Measurement. Momentum. These are the five domains which impact systemic and sustainable innovation. The parts and pieces — large and small — that make innovation work.
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Andy Stefanovich |
January 13, 2010 |
60-Seconds with ... Andy Stefanovich
Andy Stefanovich answers the question: Where does innovation begin?
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Andy Stefanovich |
January 18, 2010 |
A "System" for Innovation
In this podcast, Kevin O'Donnell discusses innovation, the keys to success of notable business innovators, and how to create a system for innovation.
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Kevin O’Donnell |
June 22, 2007 |
ABC News Now - David Aaker's interview about Brand Relevance
David Aaker talks to ABC News Now about his new book: Brand Relevance: Making Competitors Irrelevant.
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David Aaker |
January 27, 2011 |
AMA Marketing Power - Brand Relevance
During this podcast with the American Marketing Association, David Aaker discusses how any company can use the "brand relevance" strategy to achieve long-term, competitive success.
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David Aaker |
April 19, 2011 |
An Interview with Michael Dunn, Author of The Marketing Accountability Imperative
In this StrategyDriven podcast, Michael explores the challenges and solutions to creating alignment between an organization’s strategic and marketing plans and accountability to achieving predetermined marketing results.
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Michael Dunn |
May 14, 2009 |
An Interview with Scott Davis, Part 1 of 2
In this StrategyDriven podcast, Scott examines the bottom line benefits of the Chief Marketing Officer serving as an organization’s corporate growth leader.
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Scott M. Davis |
July 8, 2009 |
An Interview with Scott Davis, Part 2 of 2
In the final segment of the StrategyDriven podcast, Scott continues the dialgoue around the bottom line benefits of the Chief Marketing Officer serving as an organization’s corporate growth leader.
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Scott M. Davis |
July 10, 2009 |
ANA Webinar: Brand Extension
Mitch Duckler discusses how to achieve growth by extending your brand into new markets - either by geography, by category, or by industry.
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Prophet |
July 23, 2010 |
ANA Webinar: How to Win With Customer-Centric Marketing
In this presentation, Fred Geyer and Chiaki Nishino discuss how companies can use a customer-centric approach to become the ultimate triple threat - one in which customers, associates, and the company/its shareholders win.
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Chiaki Nishino and Fred Geyer |
April 21, 2010 |
ANA Webinar: Integrating Brand, Business, and Design Strategy
In this presentation Scott Davis and Peter Dixon will discuss integration of brand, business and design strategy.
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Peter Dixon and Scott M. Davis |
June 28, 2010 |
Andy Stefanovich about Look at More on Bloomberg
Andy Stefanovich interviewed on Bloomberg about his new book, Look at More.
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Andy Stefanovich |
June 30, 2011 |
Andy Stefanovich and Look at More featured on BNET
Andy Stefanovich joins BNET to discuss his book titled Look at More: A Proven Approach to Growth, Innovation and Change. Andy explains his LAMSTAIH approach (Look At More Stuff, Think About It Harder) as well as his 5 M's (Mood, Mindset, Mechanisms, Measurement, Momentum.)
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Andy Stefanovich |
June 28, 2011 |
Andy Stefanovich featured on The Insana Quotient
Andy discusses innovation and outlines concepts from his book, Look at More, in this radio interview.
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Andy Stefanovich |
April 22, 2011 |
Andy Stefanovich on Accidental Creative about Look At More
Andy Stefanovich shares insights on how to stay inspired and engaged from his book Look At More.
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Andy Stefanovich |
May 10, 2011 |