ANA Webinar: Brand Extension
Mitch Duckler discusses how to achieve growth by extending your brand into new markets - either by geography, by category, or by industry.
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Mitch Duckler |
July 7, 2010 |
ANA Webinar: Integrating Brand, Business, and Design Strategy
In this presentation Scott Davis and Peter Dixon will discuss integration of brand, business and design strategy.
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Peter Dixon and Scott M. Davis |
June 6, 2010 |
How Global Companies Are Using Social Media to Grow Their Brands
Competing successfully in the new reality requires effective use of digital media. As marketers, we’ve all asked questions, experimented with different mediums, and learned new things. It’s time to leverage this thinking and experimentation, and start driving business growth.
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Andrew Pierce and Chiaki Nishino |
May 5, 2010 |
David Aaker presents: Tracking Brands in Japan
In this YouTube video, David Aaker presents at the Haas School of Business as part of the David Aaker Distinguished Lecture Series in Marketing.
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David Aaker |
April 4, 2010 |
ANA Webinar: How to Win With Customer-Centric Marketing
In this presentation, Fred Geyer and Chiaki Nishino discuss how companies can use a customer-centric approach to become the ultimate triple threat - one in which customers, associates, and the company/its shareholders win.
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Chiaki Nishino and Fred Geyer |
April 4, 2010 |
The Shift Summary
Do you have what it takes to make the transition from Tactician Marketer to Visionary Marketer? Tune in to view a web cast outlining key concepts from Scott Davis' latest book, The Shift, and listen to a podcast interview with Scott where he discusses key concepts from the book.
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Scott M. Davis |
April 4, 2010 |
Magnet Investing Radio Show
Aneysha Pearce discusses social corporate responsibility and the linkage between brand and reputation. (Interview starts at 17:25)
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Aneysha Pearce |
March 3, 2010 |
Life Lessons Radio Show With Andy Stefanovich
Andy Stefanovich discusses his career, family, and lessons he's learned along the way.
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Andy Stefanovich |
March 3, 2010 |
FutureForum 2010 Panel Discussion
Four dynamic Chicago business authors, including Scott Davis, share their fresh insights and perspectives about what it takes to compete and spur growth in our complex and changing business environment.
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Scott M. Davis |
January 1, 2010 |
Life Lessons Radio Show With Scott Davis
Scott Davis discusses his career, family, and lessons he's learned along the way.
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Scott M. Davis |
January 1, 2010 |
Scott Davis Speaks at FutureForum
Scott Davis gives a presentation outlining key concepts from "The Shift."
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Scott M. Davis |
January 1, 2010 |
60-Seconds with ... Andy Stefanovich
Andy Stefanovich answers the question: Where does innovation begin?
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Andy Stefanovich |
January 1, 2010 |
2010: Kickstarting Innovation
Andy Stefanovich outlines the 5M Model of Innovation and provides a comprehensive framework for understanding and leading sustainable innovation within your organization. Mood. Mindset. Mechanisms. Measurement. Momentum. These are the five domains which impact systemic and sustainable innovation. The parts and pieces — large and small — that make innovation work.
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Andy Stefanovich |
January 1, 2010 |
Create a Positive Narrative at Work
Andy Stefanovich talks about the key to increasing productivity and improving the overall tone of your workplace - - create a positive narrative.
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Andy Stefanovich |
November 11, 2009 |
Critical Eye breakfast briefing video: Focus on innovation
This video captures the key concepts behind the London breakfast themed, "Inspiration as a discipline for innovation." It features Andy Stefanovich; Pam Powell, SABMiller; and Daryl Dunbar, Reed Elsevier.
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Andy Stefanovich |
October 10, 2009 |