Check out our take on critical business issues

July 19, 2010
Catherine Strotmeyer is quoted in BusinessWeek.com about how workshops can be highly effective for engaging individuals and teams around innovation challenges and bringing new ideas to the business. more

June 18, 2010
Roger Sinclair, Marketing Professor and Partner at Prophet, is quoted in BusinessDay about using the World Cup as a platform to build awareness through television viewers and press coverage. more

June 14, 2010
Joseph Gelman talks about innovation on Utalkmarketing and how it can change your perception of a product. He provides 4 concepts to foster innovation: Inspiration Safaris, Human Libraries, Thief and Doctor and the Worst Idea. more

June 9, 2010
Fred Geyer talks to Crain's Chicago Business about the role of Ronald McDonald in McDonald's marketing strategy and how McDonald's intensely researches the best way to use Ronald in each country. more

June 7, 2010
Dave Aaker and Professor Jennifer Aaker take on the shifting role of marketing at a recent speech at Stanford. The two, father and daughter, discuss their respective research on brand, marketing, giving and social media - as well as the impact they have had on each other. more

May 27, 2010
Aneysha Pearce is quoted in Marketing Week about McDonald's strategy to tie up with British farmers in order to boost its Olympic sponsorship. more

May 19, 2010
Vanessa Cohen talks to the Marketing Society Forum about the Warburtons case and whether consumers care more about price than provenance. more

May 13, 2010
Prophet's "State of Marketing 2009" research and how visionary marketers influence their company. more

May 3, 2010
Prophet's work with Feeding America highlighted in AdAge. more

May 3, 2010
Scott Davis speaks to students at Medill about what it takes to be a visionary marketer. more

April 29, 2010
David Aaker is quoted in The New York Times in an article titled, "Why Does This Pair of Pants Cost $550?" more

April 28, 2010
Mike Leiser was quoted in a recent Marketing News article titled, "Under Construction." In it, he discusses the need for a sturdy marketing organization. 

March 24, 2010
Aneysha Pearce is quoted in a Fortune/CNN Money blog discussing how banks are using social media as an attempt to repair their damaged reputations. more

March 18, 2010
Greg Handrick writes an opinion piece in Media and Marketing about customer loyalty and the brand experience. more

March 18, 2010
Vanessa Cohen talks to MarketingWeek and answers the question: On the face of it, the sheer number of consumers with social network domains means that Domino’s could soon have an army of marketers at a fraction of the price of traditional advertising and marketing. But does this mean that it is a good move for the brand? more

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