David Aaker and Stephen Hahn-Griffiths Discuss Brand Relevance at Leo Burnett

November 21, 2011

Consultant, author and all-around expert on brand strategy David Aaker stopped by Leo Burnett Chicago last week to talk about some of the ideas in his latest book, “Brand Relevance: Making Competitors Irrelevant.”

Aaker also sat down to chat with Chief Strategy Officer Stephen Hahn-Griffiths about some of the principles of maintaining ‘brand relevance.’ Click here to watch a video of that discussion. 


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