Our thinking appears in marketing articles and publications around the world

Only the publications matching your filter criteria are shown below. You can also show all publications.

Title Author Type Date ↓
Aaker on Branding: 20 Principles That Drive Success David Aaker Book  March 4, 2014
Three Threats to Brand Relevance David Aaker Book  March 12, 2013
Brand Relevance: Making Competitors Irrelevant David Aaker Book  December 14, 2010
Spanning Silos: The New CMO Imperative David Aaker Book  August 21, 2008
Conversations with Marketing Masters Laura Mazur and Louella Miles Book  March 26, 2007
From Fargo to the World of Brands David Aaker Book  November 30, 2005
Brand Portfolio Strategy David Aaker Book  March 30, 2004
Brand Leadership David Aaker and Erich Joachimsthaler Book  March 6, 2000
Building Strong Brands David Aaker Book  December 12, 1999
Managing Brand Equity David Aaker Book  September 9, 1999
Strategic Market Management David Aaker Book  March 9, 1998
Developing Business Strategies David Aaker Book  August 10, 1990