Our thinking appears in marketing articles and publications around the world

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Title Author Type Date ↓
The Top 3 Big Brand Winners (and Losers) of 2012 Scott M. Davis Article  January 2, 2013
Getting Apps Right: How Domino's Is Beating the Odds Scott M. Davis Article  June 25, 2012
Wanted: Change Agents Scott M. Davis Article  February 29, 2012
What Komen Forgot In Failing Its Brand Scott M. Davis Article  February 10, 2012
When Customers Will Really Rule Scott M. Davis Article  October 28, 2011
Winning Strategies Start With the End in Mind Fred Geyer and Scott M. Davis Article  August 4, 2010
Traditional CMO Roles Won’t Position Your Company or Your Career for Growth Scott M. Davis Article  May 19, 2010
Successful Brand Turnarounds Require Fearless Moves Scott M. Davis Article  April 7, 2010
Welcome to the Network Era Scott M. Davis Article  March 25, 2010
Effecting the Shift: Let the Transformation of Marketers Begin Scott M. Davis Article  January 4, 2010
Is your brand sharp enough? Scott M. Davis Article  December 9, 2009
Customers are (Still) King Scott M. Davis Article  November 18, 2009
CMOs, Regain Control of Your Destiny Scott M. Davis Article  November 9, 2009
Executive Summary: The Shift Scott M. Davis Article  October 23, 2009
The Ten Commandments for the Modern Marketer Scott M. Davis Article  October 22, 2009
Shifting to a Customer-centric Focus Scott M. Davis Article  October 9, 2009
Why Marketing Does a Terrible Job of Marketing Itself Scott M. Davis Article  October 6, 2009
Shifting Retailers Respond to “Season of Discontent” Peter Dixon and Scott M. Davis Article  September 25, 2009
What do CFOs have that CMOs don’t? Scott M. Davis Article  August 27, 2009
Owning the Right Strategic Imperatives Scott M. Davis Article  July 1, 2009
For CMOs to Be Visionary Leaders, They Must Have a P&L Mind-set Scott M. Davis Article  June 4, 2009
The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders Scott M. Davis Book  May 4, 2009
The Shift: Becoming Visionary Marketers Who Control Quest for Growth Scott M. Davis Article  February 26, 2009
Build a Brand Consumers Will Actually Want to Control Scott M. Davis Article  December 18, 2007
Don’t Be Afraid to Plunge Into Emerging Media Scott M. Davis Article  August 2, 2007