Our thinking appears in marketing articles and publications around the world
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|The Power of Brand Valuation as a Brand Management Tool||James Walker and Joerg Niessing||Article||May 16, 2013|
|A Tough Market Brews in Coffee Category||Joerg Niessing and Philippe Knupp||Article||July 18, 2012|
|Brand Valuation: Paradoxes and Pathways||James Walker and Joerg Niessing||Article||June 11, 2012|