Our thinking appears in marketing articles and publications around the world

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Title	Author	Type	Date ↓
The Power of Brand Valuation as a Brand Management Tool Prophet's James Walker and Joerg Niessing presented at London Business School and taught a brand valuation class as part of the MBA program’s core Marketing course. The lecture highlighted the paradoxes of valuing brands but also created a clear roadmap of do's and don’ts and illustrates the power of brand valuation as a brand-management tool.	James Walker and Joerg Niessing	Article	May 16, 2013
A Tough Market Brews in Coffee Category Nestlé's Nespresso brand dominates the fiercely competitive Swiss market for coffee capsules. But Migros is successfully challenging its powerful competitor with its own brand, Delizio –thanks to a new brand identity and a strong positioning. Success spawns imitators, and Nespresso’s success quickly led to the appearance of numerous competitors: Today nearly a dozen players compete in the portioned coffee market – a market that has seen double-digit growth for the past several years.	Joerg Niessing and Philippe Knupp	Article	July 18, 2012
Brand Valuation: Paradoxes and Pathways Brand Valuation is important for us at Prophet because it embodies the intersection of our unique, individual capabilities: brand, marketing, design, innovation, digital and analytics.	James Walker and Joerg Niessing	Article	June 11, 2012