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Title	Author	Type	Date ↓
Toyota: Fall From Grace Or Bump In Road? Toyota has long been an auto industry frontrunner, consistently outpacing its peers on any number of fronts. But today, its once stellar reputation is under attack, between production issues and unprecedented recalls after the company's failure to respond to and correct problems in a timely manner. History has shown that companies which have built up reputational goodwill and swiftly and authentically responded to issues have weathered storms better than others.	Aneysha Pearce and Julie Lundy Purser	Article	March 3, 2010
Reputation’s Linkage to Business Performance Does reputation matter? If attracting and retaining the best talent, getting customers to buy more and pay more for products and services, and strong financial and/or stock market performance is a priority for your company—then the answer is “Yes.”	Aneysha Pearce	Article	February 2, 2010
Reputation Winners and Losers: Highlights from Prophet’s First Annual U.S. Reputation Study Does your company have a strong reputation? If it happens to be one of the 130 companies included in Prophet’s U.S. study, you will now be able to find out.	Aneysha Pearce	White Paper	November 11, 2009
The Reputation Challenge: Building Corporate Reputation to Drive Business Performance Corporate reputation must be built. It must be supported and managed. And, it must be an authentic reflection of the business — its culture, value system, and behaviors. Businesses that expect to experience the kinds of success achieved by best-practice organizations will understand that truth. And they will create and live the kind of meaningful purpose that will allow them, too, to more effectively reap the benefits of a strong reputation.	Aneysha Pearce	White Paper	February 2, 2009