Our thinking is appearing in publications around the world

Short CMO tenure has become a widely accepted fact of life. The arguments for this state are quite familiar: poor cultural fit, overly ambitious agenda, lack of productivity, change in business strategy, and no budget, to name just a few.

More often than not, there’s a more fundamental issue at play, and it’s one that is systemic across organizations. There’s a missing piece of what we call marketing middleware — the “Intel Inside” of marketing.

In this article Jeff Gourdji and Jeff Smith explain how to better connect business strategy and marketing execution.

Learn more about how ethics and openness shape reputation in Prophet's second annual U.S. study of Corporate Reputation. Study shows how 145 Fortune 500 companies stack up with consumers.

Given the ever increasing scrutiny of marketing spending, this article discusses various approaches for measuring effectiveness of sponsorships.

Banks are generally held to have entrenched attitudes about customers and marketing. But, in conversation with chief marketing officers of several leading banks in Europe, Prophet found evidence of a willingness to embrace the new customer realities.

Insights on how marketing and HR can work together to achieve business objectives.

this article provides practical advice on how to measure and track one of a company's most valuable assets-its brand.