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Title	Author	Type	Date ↓
How to Come up With a Breakthrough Marketing Idea For years, companies have been equating performance with speed and “lean” thinking. They have invested in streamlining processes, reducing costs and applying stringent “Six Sigma-esque” criteria to kill ideas that don’t deliver ROI. What they do not do is explore the world of possibilities.	David Warren and Joseph Gelman	Article	March 18, 2010
Applied Innovation: A guide to come up with the “breakthrough idea” The shift in the economic climate has created a sense of urgency among business leaders who need innovation now in order to survive—if not thrive—in the future. Leaders have become impatient to get to the “big idea” that grabs the attention of their customers. This article outlines a framework for creating ideas that is appropriate and relevant to the needs of innovation sponsors within a company—no matter what the economic forecast might be.	David Warren and Joseph Gelman	Article	January 5, 2010