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Title	Author	Type	Date ↓
Rebranding and Brand Delivery are Highly Visible Among B2B Companies* A look into traditional companies who are rushing to reorganize and integrate brands.	Michael Dunn and Scott M. Davis	Article	October 1, 2002
Building the Brand-Driven Business In this book, learn how to map out a strategy that can help an entire organization manage and live (not just think about) its brand.	Michael Dunn and Scott M. Davis	Book	September 17, 2002