Our thinking is appearing in publications around the world

Andy Stefanovich's new book, Look at More, teaches you how to harness inspiration by thinking differently - and to encourage others to do the same. Using Stefanovich’s proven LAMSTAIH approach (Look At More Stuff, Think About It Harder) business leaders and employees can develop the practical skills, leadership behavior, and cultural mindset to consistently create ideas and drive innovation.

Business Book Review published a summary of Andy Stefanovich's new book: Look At More.

There is one crucial question for any marketing executive: How do I develop a new product or service that is innovative, differentiated, and generates growth?  This article explains the LAMSTAIH methodology (Look at more stuff. Think about it harder) - a powerful tool that puts employees in the center of innovation within a company.  *Please note this article is in Spanish.

Joseph Gelman talks about innovation and how it can change your perception of a product. He provides 4 concepts to foster innovation: Inspiration Safaris, Human Libraries, Thief and Doctor, and the Worst Idea.

Luxury brands face no small dilemma these days as they try to deliver growth without compromising cachet—all against the backdrop of a severe global recession that’s sure to challenge their fabled resistance to downturns.

Marketers aiming to better position themselves and the marketing function to add real value to the organization have their work cut out for them. A new year makes the timing right to recap three of the most critical prescriptions for change.

Classic financial theory has it that all else being equal, the greater the risk, the greater the return. And when it comes to innovation, those businesses that are the most successful embrace that notion.

Innovation is now a priority in most firms around the world just as quality was two decades ago. The challenge then was how to transform a quality program and results into a quality image. Today the need is to gain image credit for developing an innovative organization and a flow of innovative products.

In this article, Joseph explains why it is important for companies to pay attention to trends and understand if they are relevant for their category and brand.

Andy Stefanovich shows how organizations can be engineered to create an innovation competence. Engineering innovation should include five key drivers: mood, mindset, mechanisms, measurement, and momentum.

Prophet contributed to the 70th anniversary of the GfM (Swiss Marketing Association) through 7 articles published in their symposium. Articles in English and in German

The “human library” has its roots in the city library in Malmö, Sweden, which allows curious visitors to check out living people for a 45-minute conversation. Th e experience is designed to confront prejudices and promote understanding. Th e people available to be “checked out” at one point included a gypsy, a transvestite, a blind man, a journalist and an animal rights activist. The conversations are intended to allow people to learn about the life and beliefs of an individual who has been misunderstood, stereotyped and often avoided.

In his article Joseph outlines the typical behaviors that can kill creative thinking.

A common scenario in corporate headquarters these days features the Chief Innovation Officer having a meeting with her Innovation Council in the recently completed, state-of-the-art Innovation Room, frowning at the results of their efforts to create a “culture of innovation.” Why don’t they have it? Why aren’t they getting the output they need?

In this article, Andy, Fred, and Jesse explain how every organization can become a productive source of inspired and actionable ideas by practicing the Inspiration Discipline.

Two Choices: Burger King and Ford followed different paths in their quests to grow-and stand as case studies of why the best marketing comes from innovation, not desperation.

In this article that appeared originally in the Wall Street Journal, Dave Aaker argues that to win market share, don’t try to influence what brand of product people buy. Change how they use the product in the first place.

Good business ideas occasionally die an unnatural and premature death. While benchmarks, stage gates, and filters can help prevent bad -- and costly -- decisions, sometimes ideas are just ahead of their time. Revisited periodically, a company’s inventory of dead and discarded ideas may become the source of new opportunities.

There's a "secret sauce," as a friend would put it, to creating a recipe that works for serving up innovation success. But if businesses have trouble getting it quite right, it's because they're short on a critical ingredient: inspiration.

The only way to grow, with rare exceptions, is to engage in substantial or transformational innovation that will be a game changer, that will create new categories or subcategories defined by qualities that customers deem “must haves” and protected by actively managed competitive barriers. Healthy organizations often have plenty of ideas that potentially qualify but get killed off before reaching the market. As a result, an opportunity to create a platform for real growth is lost.