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Title	Author	Type	Date ↓
Getting Apps Right: How Domino's Is Beating the Odds For a few years now, the shiniest new toy in the digital marketplace has been the mobile app. The proliferation has been amazing: The 1-millionth app went live as 2011 came to a close, and the pace has continued through 2012. The trend, Mobilewalla told theNew York Times, has been 15,000 mobile app releases per week. Everyone wants to get a piece of this pie. And why not? The thing is that for all the really cool, highly successful apps there are hundreds, (thousands?) of others that are dumb, useless, or a joke.	Scott M. Davis	Article	June 25, 2012
5 Tenets to Help Survive, Thrive in a Digital World Chaos. If there’s a single word to encapsulate today’s digital environment, that one clinches it. The dizzying pace of change has been hard to keep up with (never mind get ahead of) from every perspective: Channels and platforms. Devices and tools. Customer behaviors…and expectations. For marketers, the challenge is to understand how to best manage the chaos, and that is a do-able proposition.	Chiaki Nishino	Article	June 13, 2012