Our thinking is appearing in publications around the world

James Walker and Kevin O'Donnell share their takeaways from the recent Consumer Electronics Show Las Vegas.

Business Book Review published a summary of Andy Stefanovich's new book: Look At More.

Prophet contributed to the 70th anniversary of the GfM (Swiss Marketing Association) through 7 articles published in their symposium. Articles in English and in German

Jay Milliken and Andres Nicholls discuss how strategy-led design and understanding customer behavior are the key elements for the success of Emart.

In his article Joseph outlines the typical behaviors that can kill creative thinking.

In this article, Andy, Fred, and Jesse explain how every organization can become a productive source of inspired and actionable ideas by practicing the Inspiration Discipline.

Andy Stefanovich's new book, Look at More, teaches you how to harness inspiration by thinking differently - and to encourage others to do the same. Using Stefanovich’s proven LAMSTAIH approach (Look At More Stuff, Think About It Harder) business leaders and employees can develop the practical skills, leadership behavior, and cultural mindset to consistently create ideas and drive innovation.

In this article, Joseph explains why it is important for companies to pay attention to trends and understand if they are relevant for their category and brand.

Andy Stefanovich shows how organizations can be engineered to create an innovation competence. Engineering innovation should include five key drivers: mood, mindset, mechanisms, measurement, and momentum.

Andy uses the example of the Milwaukee's Mitchell Airport to show three ways to "recombobulate" to better deal with the known uncertainties of today's business times and re-spark your creative edge.

Joseph Gelman talks about innovation and how it can change your perception of a product. He provides 4 concepts to foster innovation: Inspiration Safaris, Human Libraries, Thief and Doctor, and the Worst Idea.

Catherine Strotmeyer takes four workshops examples: Frito Lay, GE, Trustmark, and Timberland to explain that workshops can be highly effective for engaging individuals and teams around innovation challenges and bringing new ideas to the business.

There is one crucial question for any marketing executive: How do I develop a new product or service that is innovative, differentiated, and generates growth?  This article explains the LAMSTAIH methodology (Look at more stuff. Think about it harder) - a powerful tool that puts employees in the center of innovation within a company.  *Please note this article is in Spanish.

For years, companies have been equating performance with speed and “lean” thinking. They have invested in streamlining processes, reducing costs and applying stringent “Six Sigma-esque” criteria to kill ideas that don’t deliver ROI. What they do not do is explore the world of possibilities.

Andy Stefanovich outlines Prophet's 5M Model of Innovation and Prophet's LAMSTAIH [lam´sti] philosophy.

The saying, "May you live in interesting times," is considered a curse, but wise leaders will understand it also as a blessing, and use it as a mantra in charting their course through the turbulence. 

Andy Stefanovich answers your questions about innovation, and offers five tips for success.

The shift in the economic climate has created a sense of urgency among business leaders who need innovation now in order to survive—if not thrive—in the future. Leaders have become impatient to get to the “big idea” that grabs the attention of their customers. This article outlines a framework for creating ideas that is appropriate and relevant to the needs of innovation sponsors within a company—no matter what the economic forecast might be.

A common scenario in corporate headquarters these days features the Chief Innovation Officer having a meeting with her Innovation Council in the recently completed, state-of-the-art Innovation Room, frowning at the results of their efforts to create a “culture of innovation.” Why don’t they have it? Why aren’t they getting the output they need?

Luxury brands face no small dilemma these days as they try to deliver growth without compromising cachet—all against the backdrop of a severe global recession that’s sure to challenge their fabled resistance to downturns.