Our thinking is appearing in publications around the world

Over the past decade, gaming has established itself as a central part of our everyday lives. Social gaming in particular has become a widespread activity across practically all demographics. Christian explains what the next frontier for social gaming will be and what impact it will have on brands.

Chiaki Nishino and Gabriela Henault suggest 5 steps to structure your Media presence and explains how your Social Media strategy should be designed to meet your business objectives.

Roland Bernhard talks about the importance of the new networked era based on social media and how marketers should be communicating more transparently about their brand.

This article shows why Planning to Win is a market-driven approach that relies on senior business leaders to work together to identify what really matters to driving growth.

In this article David Aaker shows the evolution of brand equity in Japan over the last five years and explains why brand building is a long-term project.

Chiaki Nishino and Gabriela Henault suggest 5 steps to structure your Media presence and explains how your Social Media strategy should be designed to meet your business objectives.

Making customer-centricity a business priority is a process best undertaken with a long planning horizon. Chiaki and Fred talk about the 5 tenets to embrace to improve your customer relationships.

In this article Scott shows how important it is for marketers to step forward and demonstrably expand mindsets, skills, and capabilities instead of sliding back into comfort zones.

The article discusses the challenges marketers in more traditional organizations face and introduces the concept of the visionary marketer and five shifts to overcome these challenges. A case study of Zurich Financial Services illustrates how also traditionally more product driven companies can perform the five shifts. *Please note this article is in German.

Customers may not know it, but senior executives are counting on them to help reinvent, reposition, re-ignite, and regain brand relevancy. In this article we use Hyundai, Microsoft, and Domino’s as examples of how to regain relevancy.

In this article, Scott Davis discusses the concept behind Shift 2 from his latest book.  He writes about managing the network opportunity for your business, and the challenges to understanding and embracing these dynamics.

Toyota has long been an auto industry frontrunner, consistently outpacing its peers on any number of fronts. But today, its once stellar reputation is under attack, between production issues and unprecedented recalls after the company's failure to respond to and correct problems in a timely manner. History has shown that companies which have built up reputational goodwill and swiftly and authentically responded to issues have weathered storms better than others.

Does reputation matter? If attracting and retaining the best talent, getting customers to buy more and pay more for products and services, and strong financial and/or stock market performance is a priority for your company—then the answer is “Yes.”

Observing brands in contemporary art can be instructive, especially for firms selling services or products with functional benefits that are hard to objectively value.

One of the strongest retail brands in the world is Muji. BrandJapan has measured brand strength for 1,100 brands in Japan for eight years. Muji always has ranked in the top 30—and usually in the top 20—a consistency shared by only three other retail brands. Few brands deliver more emotional and self-expressive benefits than does Muji. Yet, the Muji brand vision is not to be a brand. It is the no-brand brand.

This ANA Insight Brief shares the five steps that marketers can take in order to lift their marketing capabilities to the next level. *Please note, you must be an ANA member in order to access this content.

In his latest Marketing News column, David discusses the silo crisis. He argues that product, country, and functional organizational silos are creating waste and inefficiency and, worse, are leading to lost opportunities to develop great products and marketing programs.

This article features several Kellogg experts, including Scott Davis, and outlines keys to success for great global brands.

This interview with the Swiss magazine Persönlich was conducted at the 2009 CMO Conference in Zurich. It follows Scott Davis’ first marketing initiative at the age of seven to his latest book and the way the role of visionary marketers should evolve in the future. It offers some interesting insights on good and bad marketers in general and how the crisis-ridden financial services firms could improve their marketing efforts. *Please note, this article is in German.

In this interview published in M&K, the leading Swiss marketing communications journal, Roland Bernhard addresses some of the most challenging topics marketers face today. Roland talks about customer experience, innovation and marketing accountability and explains how commanding these topics help marketers gain a competitive advantage, even in difficult times. *Please note, this article is in German.