Our thinking appears in marketing articles and publications around the world

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Title Author Type Date ↓
Aaker on Branding: 20 Principles That Drive Success David Aaker Book  March 4, 2014
Forecasting: The Design Studio of the Near Future Darrin Crescenzi Article  October 9, 2013
Reform Readiness: Are You Really Ready for The Long Term? Jeff Gourdji Article  May 1, 2013
Your Brand Needs Energy! David Aaker Article  May 1, 2013
Forget the Tradeoff: Drive Business Growth Using Your Master Brand Jennifer Barron, Jesse Purewal, and Christina Pabst Article  February 14, 2013
From Positioning to Framing David Aaker Article  January 15, 2013
Brand Archetype Models: A Guide to Positioning Strategy Joseph Gelman and Michael Dunn Article  October 17, 2012
The Curse of Success David Aaker Article  July 30, 2012
Why Potentially Game-Changing Innovations Never See the Light of Day David Aaker Article  July 30, 2012
David Aaker's Top 10 Brand Precepts David Aaker Article  April 25, 2012
An Interview with David Aaker David Aaker Article  March 16, 2012
Wanted: Change Agents Scott M. Davis Article  February 29, 2012
JCPenney's Brand-Building: Out Of The Vortex Paul Schrimpf Article  February 13, 2012
Must-Have! David Aaker Article  February 2, 2012
Remove Negatives to Remain Relevant David Aaker Article  January 19, 2012
Partnerships With Staying Power Julie Purser Article  December 28, 2011
Marketing’s Missing Link Chiaki Nishino and Fred Geyer Article  July 1, 2011
Nintendo: Japan’s Brand - Story of the Decade David Aaker Article  December 23, 2010
Kontrollverlust im Marketing - Was müssen wir tun? Tobias Ammann Article  December 21, 2010
Should My Brand Follow the Trend? Joseph Gelman Article  December 15, 2010
How the Commonwealth Games fiasco has tarnished the brand image Prophet Article  September 28, 2010
From Control to Influence – Brand Leadership in a Networked Era Prophet Article  September 27, 2010
Why Are Strong Brands Strong? David Aaker Article  September 9, 2010
Japan Builds Brands to Last David Aaker Article  July 7, 2010
Improve Your Brand I.D. David Aaker Article  May 11, 2010