Our thinking appears in marketing articles and publications around the world

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Title Author Type Date ↓
A Case for Brands as Assets: Acquired and Internally Developed Prophet Article  June 13, 2014
Enabling The Drive for Business Growth Kevin Drost and Larry Lucas White Paper  March 24, 2014
Aaker on Branding: 20 Principles That Drive Success David Aaker Book  March 4, 2014
Yes, Your Brand Can Become a Challenger -- It's Not That Hard Andrew Pierce Article  December 26, 2013
Drive Growth Today for a Stronger Tomorrow Fred Geyer Article  November 13, 2013
10 Quick Ways to Drive Organic Growth Fred Geyer Article  November 5, 2013
Forecasting: The Design Studio of the Near Future Darrin Crescenzi Article  October 9, 2013
A Healthcare Experience Isn’t Enough: Why You Need a Brand Experience Jeff Boyar, Jeff Gourdji, and Maria Tazi Article  May 16, 2013
The Future of Pharma Profitability Lies in Building Corporate Brands Prophet Article  May 14, 2013
5 Reasons To Bring Brand Into The Boardroom Jennifer Barron Article  May 13, 2013
Creating Content: 3 Rules to Effectively to Build Your Brand Joshua Epperson and Michael Filippi Article  May 13, 2013
Reform Readiness: Are You Really Ready for The Long Term? Jeff Gourdji Article  May 1, 2013
Your Brand Needs Energy! David Aaker Article  May 1, 2013
Three Threats to Brand Relevance David Aaker Book  March 12, 2013
The Human Library David Aaker and Geof Hammond Article  January 28, 2013
From Positioning to Framing David Aaker Article  January 15, 2013
Facing Relevance Threats? Here Are Four Coping Strategies David Aaker Article  November 15, 2012
Hobo Signs: What Are Your Customers Saying About You? Prophet Article  September 12, 2012
How to Measure Brand Strategy Prophet Article  September 12, 2012
Finding That 'Moment Of Truth' Maria Tazi Article  August 14, 2012
The Curse of Success David Aaker Article  July 30, 2012
Why Potentially Game-Changing Innovations Never See the Light of Day David Aaker Article  July 30, 2012
A Tough Market Brews in Coffee Category Philippe Knupp Article  July 18, 2012
Getting Apps Right: How Domino's Is Beating the Odds Scott M. Davis Article  June 25, 2012
How Prophet Thinks About Brand Valuation Prophet Article  June 11, 2012