Our thinking appears in marketing articles and publications around the world

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Title Author Type Date ↓
Aaker on Branding: 20 Principles That Drive Success David Aaker Book  March 4, 2014
Forecasting: The Design Studio of the Near Future Darrin Crescenzi Article  October 9, 2013
Innovation is Design and Design is Innovation Joshua Epperson Article  October 9, 2013
3 Reasons Why You Should Focus on Your Hospital's Brand Jeff Boyar, Jeff Gourdji, and Maria Tazi Article  August 23, 2013
Loyalty Programs Need to Put Customers' Needs First Chiaki Nishino Article  May 8, 2013
Hobo Signs: What Are Your Customers Saying About You? Prophet Article  September 12, 2012
Getting Apps Right: How Domino's Is Beating the Odds Scott M. Davis Article  June 25, 2012
JCPenney's Brand-Building: Out Of The Vortex Paul Schrimpf Article  February 13, 2012
Customer Experience - It's Not Just for B-to-C Players Anymore Jennifer Barron, Jesse Purewal, and Nancy Lu Article  January 13, 2012
Understand, Improve Customer Engagement Brian Myers and Kevin O’Donnell Article  November 23, 2011
Emart Reinvented: Transformation to a World-Class Retailer Andres Nicholls and Jay Milliken Article  October 20, 2011
Marketing’s Missing Link Chiaki Nishino and Fred Geyer Article  July 1, 2011
Kontrollverlust im Marketing - Was müssen wir tun? Tobias Ammann Article  December 21, 2010
In Business or Travel, Recombobulation's the Ticket Prophet Article  October 27, 2010
From Control to Influence – Brand Leadership in a Networked Era Prophet Article  September 27, 2010
Winning Hearts, Minds Chiaki Nishino and Fred Geyer Article  June 28, 2010
Successful Brand Turnarounds Require Fearless Moves Scott M. Davis Article  April 7, 2010
Muji: The No-Brand Brand David Aaker Article  January 27, 2010
Is your brand sharp enough? Scott M. Davis Article  December 9, 2009
Give the CMO More Authority Prophet Article  November 16, 2009
Shifting Retailers Respond to “Season of Discontent” Peter Dixon and Scott M. Davis Article  September 25, 2009
The Prophet Customer Experience Report: Supermarkets Prophet Article  June 9, 2009
The Prophet Customer Experience Report: Retail Banks Prophet Article  April 14, 2009
NHL: Brand Resurrected Andrew Pierce and John Conti Article  February 23, 2009
Lux Brands Face Tough Balancing Act Kevin O’Donnell Article  February 17, 2009