Our thinking appears in marketing articles and publications around the world

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Title Author Type Date ↓
Achieving Consistency — Delivering on Your Brand Promise Across All Customer Touchpoints Prophet Article  March 1, 2003
Harmonizing Your Touchpoints Scott M. Davis and Tina Cicci Article  January 1, 2003
Brand Asset Management Scott M. Davis Book  September 26, 2002
Building the Brand-Driven Business Michael Dunn and Scott M. Davis Book  September 17, 2002
Great Brand Building is Just a Touch Away Scott M. Davis Article  June 1, 2002
Brand-Customer Relationship: The Face of Your Business Strategy Prophet White Paper  January 1, 2001