Our thinking appears in marketing articles and publications around the world

Banks are generally held to have entrenched attitudes about customers and marketing. But, in conversation with chief marketing officers of several leading banks in Europe, Prophet found evidence of a willingness to embrace the new customer realities.

A commentary on the challenges of branding in the financial services sector. Advertising may increase awareness, however, it is the delivery of excellent customer experience that truly makes a positive impact on a company's brand.

A perspective on the importance of knowing what your brand means to target stakeholders, and which elements of it drive value so that brand building investments can be prioritized.

A framework by which a company can identify, analyze and correct inconsistencies across its customer touchpoints.

A perspective on the importance of aligning your brand's touchpoints across all interactions with your customers. The article also provides some consumer products related examples.

In this book, learn how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long-term profitability.

In this book, learn how to map out a strategy that can help an entire organization manage and live (not just think about) its brand.

This article outlines how to manage your brand touchpoints to build strong customer relationships.

The days of brand building defined simply by awareness and driven by marketing alone are over. Prophet believes that brand is the essential underpinning to a holistic business strategy, requiring that the brand be managed at the highest levels within the organization.