Our thinking appears in marketing articles and publications around the world
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|Achieving Consistency — Delivering on Your Brand Promise Across All Customer Touchpoints||Prophet||Article||March 1, 2003|
|Harmonizing Your Touchpoints||Scott M. Davis and Tina Cicci||Article||January 1, 2003|
|Brand Asset Management||Scott M. Davis||Book||September 26, 2002|
|Building the Brand-Driven Business||Michael Dunn and Scott M. Davis||Book||September 17, 2002|
|Great Brand Building is Just a Touch Away||Scott M. Davis||Article||June 1, 2002|
|Brand-Customer Relationship: The Face of Your Business Strategy||Prophet||White Paper||January 1, 2001|