Our thinking appears in marketing articles and publications around the world

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Title Author ↓ Type Date
Achieving Consistency — Delivering on Your Brand Promise Across All Customer Touchpoints Prophet Article  March 1, 2003
Brand-Customer Relationship: The Face of Your Business Strategy Prophet White Paper  January 1, 2001
From Control to Influence – Brand Leadership in a Networked Era Prophet Article  September 27, 2010
Give the CMO More Authority Prophet Article  November 16, 2009
Hobo Signs: What Are Your Customers Saying About You? Prophet Article  September 12, 2012
Implications of Customer Service on Brand Prophet Article  December 1, 2004
In Business or Travel, Recombobulation's the Ticket Prophet Article  October 27, 2010
Laying the Blame Prophet Article  January 1, 2004
Marketing-Touchpoints - The UBS story Prophet Article  November 26, 2007
Prophet's State of Marketing Survey Prophet White Paper  July 1, 2005
The Prophet Customer Experience Report: Retail Banks Prophet Article  April 14, 2009
The Prophet Customer Experience Report: Supermarkets Prophet Article  June 9, 2009
Understanding Your Brand - Aligning Brand Equity to Drive Business Value Prophet Article  November 1, 2003
“Customer Experience” – Managing an integrated brand Prophet Article  July 8, 2008
Emart Reinvented: Transformation to a World-Class Retailer Andres Nicholls and Jay Milliken Article  October 20, 2011
Turning Green Into Gold Andrew Pierce Article  October 2, 2007
NHL: Brand Resurrected Andrew Pierce and John Conti Article  February 23, 2009
Understand, Improve Customer Engagement Brian Myers and Kevin O’Donnell Article  November 23, 2011
Loyalty Programs Need to Put Customers' Needs First Chiaki Nishino Article  May 8, 2013
Marketing’s Missing Link Chiaki Nishino and Fred Geyer Article  July 1, 2011
Winning Hearts, Minds Chiaki Nishino and Fred Geyer Article  June 28, 2010
Forecasting: The Design Studio of the Near Future Darrin Crescenzi Article  October 9, 2013
Aaker on Branding: 20 Principles That Drive Success David Aaker Book  March 4, 2014
Muji: The No-Brand Brand David Aaker Article  January 27, 2010
Think Big David Aaker Article  September 14, 2007