Our thinking appears in marketing articles and publications around the world

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Title Author Type Date ↓
Forecasting: The Design Studio of the Near Future Darrin Crescenzi Article  October 9, 2013
Innovation is Design and Design is Innovation Joshua Epperson Article  October 9, 2013
Emart Reinvented: Transformation to a World-Class Retailer Andres Nicholls and Jay Milliken Article  October 20, 2011
Understanding and Delivering Customer Experiences that Count Peter Dixon and Rune Gustafson Article  August 15, 2011
Muji: The No-Brand Brand David Aaker Article  January 27, 2010
Shifting Retailers Respond to “Season of Discontent” Peter Dixon and Scott M. Davis Article  September 25, 2009
The Prophet Customer Experience Report: Supermarkets Prophet Article  June 9, 2009
The Prophet Customer Experience Report: Retail Banks Prophet Article  April 14, 2009
NHL: Brand Resurrected Andrew Pierce and John Conti Article  February 23, 2009
Lux Brands Face Tough Balancing Act Kevin O’Donnell Article  February 17, 2009
Correcting the Brand Backlash Kevin O’Donnell Article  February 11, 2009
Dixon on Problem Solving - Bad Times or Good Peter Dixon Article  December 28, 2008
How to Cope With Aging Brands Joseph Gelman Article  October 8, 2008
The Marketing Mix Joseph Gelman Article  August 6, 2008
“Customer Experience” – Managing an integrated brand Prophet Article  July 8, 2008
Build a Brand Consumers Will Actually Want to Control Scott M. Davis Article  December 18, 2007
Marketing-Touchpoints - The UBS story Prophet Article  November 26, 2007
Learn to Use Communication's Negative Space Kevin O’Donnell Article  November 7, 2007
Turning Green Into Gold Andrew Pierce Article  October 2, 2007
Think Big David Aaker Article  September 14, 2007
The CMO Challenge: Exiting the Comfort Zone Michael Dunn Article  September 5, 2007
Don’t Be Afraid to Plunge Into Emerging Media Scott M. Davis Article  August 2, 2007
Only The Strongest CMOs Will Survive Scott M. Davis Article  January 29, 2007
Power Switch Michael Dunn Article  September 26, 2006
New Challenges to Marketing's Mandates Scott M. Davis Article  July 27, 2006