Our thinking appears in marketing articles and publications around the world

In this article Jeff Gourdji and Jeff Smith explain how to better connect business strategy and marketing execution.

In his article Joseph outlines the typical behaviors that can kill creative thinking.

Over the past decade, gaming has established itself as a central part of our everyday lives. Social gaming in particular has become a widespread activity across practically all demographics. Christian explains what the next frontier for social gaming will be and what impact it will have on brands.

Our second report in the series examines the customer experience in the UK’s supermarkets. The phenomenal change in the food retailing landscape over the last ten years clearly shows that consumers are more than happy to change brands. That change is not just based on price, but price combined with customer experience.

This article examines the Employee Value Proposition as a potential strategy for attracting and retaining the best people in tough times.

In this article, Andrew argues that the question for most companies is not if they will take action to make their brands environmentally friendly, but when and the extent to which they will do so. He then discusses what it takes to successfully make green work as a business and brand builder.

In this article, Scott discusses the challenges being faced by Senior Marketers and four key mandates they should address on the path toward becoming empowered CMOs.

In many of today's leading organizations, marketing is front and center in driving solid business performance - based on a heightened understanding of and responsiveness to the customer. Leading the charge are empowered chief marketing officers, who have developed a more expansive influence, range of responsibilities, and view of marketing's capabilities in the broader business scheme.

It is important to create a brand-centric culture that's open to and encourages change, where management is aligned on everyone's role in fostering that environment, and where the basis for moving forward is a shared vision of and commitment to the best of what the brand stands for.

Despite marketing's lingering reputation in some senior management circles as the function that is more interested in spending money than bringing it in, top-level marketers increasingly understand they share the same mandate as their peers in the executive suite: To help drive profitable business growth.

Marketers aiming to better position themselves and the marketing function to add real value to the organization have their work cut out for them. A new year makes the timing right to recap three of the most critical prescriptions for change.

This book combines the thought leadership of the school's highly regarded marketing faculty with perspectives of senior business executives with years of experience in brand building. It includes a chapter written by Scott Davis titled "Building a Brand-Driven Organization."

It's all about relationships in today's business world, and for marketers, that usually translates into a mandate to get closer to the customer to solidify the loyalty that helps drive top-and bottom-line growth.

Marketing's role in driving growth is threatened by the chasm between its need to influence the customer experience and its ability to do so. Leveraging the internal relationships necessary to impact the customer experience that drives business growth is a huge obstacle, with many marketers claiming no role whatsoever in shaping key customer touchpoints. This gap is one of the highlights of the new 2005 State of Marketing Survey sponsored by Prophet and conducted by IDG Research.

Corporate and business unit marketers must recognize their differences and their common ground, and work together to maximize business success.

No marketing imperative today can be met without without the capabilities and insights of the provided by the organization's technologists. Marketing and IT need to bridge operational gaps to create a less executional and more strategic partnership.

Banks are generally held to have entrenched attitudes about customers and marketing. But, in conversation with chief marketing officers of several leading banks in Europe, Prophet found evidence of a willingness to embrace the new customer realities.

A case study on the change in brand strategy and brand management apporach at UBS

Insights on how marketing and HR can work together to achieve business objectives.

Six pitfalls to avoid to ensure your brand-building efforts are successful.