Brand Asset Management

Price, quality, availability, and service — these are all aspects of your business that your competitors can imitate. But your brand is unique. In this book, Senior Partner Scott M. Davis shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long-term profitability.

Drawing from methods developed in his highly successful consulting and training programs, Scott Davis provides a thorough grounding in brand strategy. He presents proven methods for assessing the value of your brand, maximizing its potential, and using it to better develop, sell, price, and market your products and services. His hands-on guide also includes extensive case studies and worksheets to help your company capitalize on the most under-leveraged — and most powerful — asset it owns.