David Aaker on Brand Relevance
By David Aaker
David Aaker is interviewed by Denise Lee Yohn and provides color and context for his latest book, Brand Relevance: Making Competitors Irrelevant.
Click here to play the podcast.
comments powered by Disqus
The fine print: All comments are reviewed before they are published, so your comment may not show up right away. We reserve the right to edit and remove comments at any time for any reason. Unprofessional language and spam will be rejected.