David Aaker on Brand Relevance

By David Aaker

David Aaker is interviewed by Denise Lee Yohn and provides color and context for his latest book, Brand Relevance: Making Competitors Irrelevant.

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Comments

I truly enjoyed speaking with Dave — the different examples he referred to (CNN to Avon to Enterprise to Sony) very particularly helpful in understanding the concepts of energy, incremental vs. transformative innovation, and concept championship within the organization. — denise lee yohn

— Added by denise lee yohn on June 21, 2011

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