Interested and Interesting: Episode Two

Episode 2: The Customer Experience - Lessons from a Brooklyn Bike Shop

Co-creation, building relationships, and quality products make Joe Nocella at 718 Cyclery a busy, but successful entrepreneur. At 718 Cycelry Joe has created a customer experience that is unmatched in the New York bike scene. His signature touch point is something he calls ‘the collaborative build,’ and it’s a process worth a look. In this episode we talk to Joe about the success of his customer experience model. We’ll also chat with Fred Geyer at Prophet to give us an inside perspective. [Music brought to you by: Greenland]

From Prophet’s curator and provocateur team, Interested and Interesting is a monthly exploration of the business of brand, marketing, innovation, digital, design, and analytics. Hosts Geof and Josh introduce listeners to inspiring stories that engage and illustrate business principles in an abstract, provocative way. Our goal – to inspire listeners and liberate ideas to help drive business growth.