Which brands can
consumers simply
not live without?


The Top 10

The 2018
Prophet Brand
Relevance Index®


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Are your brand
and customer experience
inextricably linked?


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Our Latest Thinking

Most Relevant Brands of 2018

Scott Davis

Brand & Experience

Communicating Starbucks Values—The “Upstanding” Story Series

David Aaker

Aaker On Brands

How Brands Can Stay Relevant in the Digital Age

Tosson El Noshokaty

Brand & Experience

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