Which brands can
consumers simply
not live without?

The 2018
Prophet Brand
Relevance Index®

Are your brand
and customer experience
inextricably linked?

Our Latest Thinking

Digital Transformation: Strengthening Brand Relevance for Traditional Brands

Jan Döring

Digital Transformation

Prophet’s Brand Relevance Index® – Who are the Innovative Brands in 2018?

David Aaker

Aaker On Brands

BRI 2018: What We Learned About the United States’ Most Relevant Brands

Scott Davis

Brand & Experience

Our Clients