Which brands can
consumers simply
not live without?

The 2018
Prophet Brand
Relevance Index®

Are your brand
and customer experience
inextricably linked?

Our Latest Thinking

Prophet’s Brand Relevance Index® – Who are the Innovative Brands in 2018?

David Aaker

Aaker On Brands

BRI 2018: What We Learned About the United States’ Most Relevant Brands

Scott Davis

Brand & Experience

Prophet Brand Relevance Index™ 2018: China

Leon Zhang

Brand & Experience

Our Clients