Developing Business Strategies
A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy.
This fully revised and updated edition of David Aaker’s highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more.
- A new chapter on strategic positioning
- Many new illustrative examples from B-to-B, high-tech and the Internet
- Increased focus on global leadership and global brand management
- Using the Internet to develop and support business strategies
Robert L. Joss
Dean of the Graduate School of Business, Stanford University
“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”
About the Author
David Aaker, is the author of over one hundred articles and 18 books on marketing, business strategy and branding that have sold over one million copies. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world.
Explore how David Aaker and Prophet can help your business develop and implement business strategies.